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Real estate isn’t just about transactions; it’s about marketing strategies, systems, and relationships. For most people, buying or selling a home is the largest financial decision they’ll make.
In this episode, we sit down with Jose Osorio (Osorio Suarez Team) to break down how he has been building his team and brand digitally and creating a pipeline that fuels his business growth. Alongside Carlos, he shares Miami market insights, team-building lessons, and the exact systems top agents need to scale. Osorio, who transitioned from a marketing consultant to a full-time real estate agent, emphasizes the importance of strategy, systems, and relationships in the business.
Key takeaways from the discussion include:
- Miami Market Insights: Osorio highlights Miami as a prime location for real estate, attracting international and domestic relocations from major cities like New York, Chicago, and San Francisco. He notes the abundance of new developments in South Florida (over 135) catering to diverse needs, from luxury condos to single-family homes and short-term rentals. Brickell is particularly emphasized as a growing financial center with significant investment opportunities.
- Team Building and Digital Presence: Osorio discusses his journey in building the Osorio Suarez Team and establishing a strong digital brand. He stresses that real estate is a game of lead generation and marketing, advocating for digital marketing and lead generation tools as the future of the industry. He credits platforms like IDX websites and CRM tools for streamlining his business operations, enabling efficient client communication, and providing valuable data for tracking client interests.
- Client-Centric Approach: The Osorio Suarez Team focuses on providing a “concierge service” to clients, understanding their unique lifestyles and needs beyond just buying or selling a home. This includes assisting with school placements, car rentals, and navigating the relocation process. Osorio shares a personal anecdote about a challenging transaction in Brickell, highlighting the strict requirements and the need for clients to prepare well in advance when moving to luxurious areas.
- Valuable Advice for Realtors: Osorio’s most valuable piece of advice is the consistent pursuit of lead generation and prospecting. He believes that daily contact with potential clients, building trust, and fostering relationships are crucial for long-term success and creating generational wealth in real estate. Learn more about how top-performing agents optimize their systems and client relationships through real estate website design and marketing programs.
For more insights like this, explore our TREMendous Insights blog or connect with us on LinkedIn, Instagram, and YouTube for the latest real estate marketing trends.
Video full transcription
Carlos: Well, welcome for those of you who are watching. Welcome to the pipeline uh podcast dedicated to real estate professionals who wanted to grow their business, learn more about the market technology, uh the right technology, the right strategies to grow their business. and where we love to highlight our partners and professionals that are hands-on, you know, creating their business and dominating the market. And it pleases me today to talk to one of my friends and partners, Jose Osorio, leader and creator of the Osorio Suarez team in Miami. And Jose, welcome.
Jose: Thank you for joining us today. Thank you so much, Carlos. It’s a pleasure. Thank you for having me. I’m super excited to be able to speak with you today.
Carlos: I’m looking forward to having a deep conversation and for those who are watching to learn more about you because I think your story, your background and your future is very exciting.
Jose: Thank you.
Carlos: So, I would love for you to introduce yourself, tell our viewers, you know, who you are, why you do, and what brought you into real estate.
Jose: Yeah, of course. So, I’ll introduce a little bit more about myself, but thank you again for the introduction. And I know it’s um think real estate is a matter of timing the cycles and I think that’s what I love about it the most. There’s just so many things that you can learn. But again my name is Jose Osorio. I’m the leader of the Osorio Suarez group here in South Florida. And really what we focus on is a lot of relocations, people coming in internationally, a lot of people coming in from New York, Chicago, and San Francisco. Um and what I love the most about real estate is just the versatility of it. We’re working with different people, people that are coming from different backgrounds with different needs and that’s where we really focus on and kind of giving them that concierge service with everything that they need. Like we spoke about before, if their kid needs a college to go to or their daughter needs the the ballet school to go to or the car rental service, apart from actually buying or renting a home, that’s where we really focus on and that’s where we want to make the differentiation factor versus many other people that are in the business. But um you know, business has been going great. I’m super happy to be working with you guys. And really all started a couple years ago. I first started being a marketing consultant for other real estate brokers. Um I helped them out with everything on LinkedIn, Facebook ads, and Instagram as well. Did their content, planned everything. And that was at a time where I was in school. I went to FIU and I graduated here some time ago. And I was just finding ways to make extra money. And when I first started going into the business, I just saw it as a way to, you know, expand my network, you know, connect with realtors, refer some people. And at the beginning, I didn’t think much of it. But when I started doing their campaigns and I started seeing the potential that Miami has, the development, the transformation it had, I realized I was like, “Hey, this is a country I’ve been, you know, for 16 years since I originally moved from Colombia. and I’ve watched it grow in front of my eyes. Why don’t I get myself into it? So, that was about a year and a half ago. Um, I was still finishing school. I also had an internship and I worked for a company called UKG where I specialize in HR and tech technology selling software and I was super one dimensional like I told you before. I would just say I wouldn’t do much of the work that I’m doing now and kind of took the leap of faith. I got my license in August of last year and really my world completely changed and I think it’s the best decision that I’ve done not only to get my license start working going all in being full-time in real estate but working with such a great team like yours that number one gets you so much exposure gets you awareness gets you in front of a lot of eyes but it helps you build build a brand and I think attention is the number one asset um in any business out here in the US and any parts of the world. Gary Vee always talked about that. That’s one of my idols really. Um, when you have attention, when you have eyeballs on you, more people are going to trust you. It’s easier to have these conversations. And when I get a client calling me for, you know, a $5,000, $6, you know, rental and brick for their two buddies working in e-commerce, I tell them, “Hey, listen. We’ve spoken. You saw my post. You’ve seen the videos. You’ve seen the building reviews. You’ve seen the website. What are you looking for? Let’s get it together.” And it’s such an easy sale. If I didn’t have all these metrics, if I didn’t have all this content together, it’s harder. But I think that’s, you know, why we’re working with you guys and it’s made our life easier.
Carlos: We’ll dive deeper into, you know, all the different parts that we have assembled together for the Osorio Suarez team. And I think that for those who are thinking about joining real estate, right, people that are considering maybe changing careers or not, you know, not looking at real estate as a possible viable option to, you know, change their lives and create a business. I don’t think everybody knows you know the details on how you know uh how much time can you freed up or how much financial freedom can provide to you know a young agent like yourself or to a large team. Um, you know, let’s talk a little bit about how real estate, you know, is a scramble in a sense because, you know, once you can represent the buyer, you can represent the seller, there’s a standard commission between 2 to 3% on the resale market. Um, you know, the standard commissions on the rentals.
Jose: Correct
Carlos: But you also have the possibility to get higher commissions when you sell pre-construction and new development properties that I think people don’t, you know, yet know unless you’ve been in the market. How can that, you know, turn your job into a business, right? So, can we dive in and deeper into that because, you know, I think it will be valuable to hear from you. You’ve been, you know, building your business in real estate for the past year. So, how have you considered those into your business?
Jose: Yeah, of course. I think real estate is super versatile. Like I mentioned before, there’s many avenues and there’s many ways to be successful. Not only on the new development side, on the resale side. Some people like selling condos, some people like rentals, some people um just like single family, right? Everyone’s super different. But then there’s a buying side, there’s a selling side. You can even represent both sides. But I think Miami is in a great position because as of probably a couple weeks ago that last time I checked, there’s more than 135 new developments in all of South Florida, stretching from West Palm Beach down into the coast of Coconut Grove. Um, and all of the projects are different. Some of them are residential, some of them are for short-term rentals. So, there’s many different aspects and there’s many different products for many different people. I mean, most of them start in the $400,000 range, but then you have the Mandarin Oriental where the studios, the onebedrooms, the starting prices are $45 million. And then, you know, you have the Surfside um new developments that are coming up. Then you have in West Palm Beach that Steve Ross is doing an amazing job in and those are in the 10 $15 million range. So, there’s many different products for different people. And I think not only for realtors and then for the buyers or on our side, there’s just so many different options to pick from that sometimes it becomes a problem because there’s so many great things to choose from. But Miami, we’re in the right place. We’re in the hottest market in all of the country despite some of the economic struggles we’ve seen in the country this past year and a half or so. But, um, new development is definitely the wave to go. is where I want to continue focusing on and where not only can you make the most money on, but it’s the most impact because you get a brand new product in a great field in Miami.
Carlos: That’s amazing. Now that we’re talking about Miami and you just uh highlight this, I think the landscape at least a state side have switched in the past three, four, five years, right? We’ve seen, you know, um with everything going on in New York, a lot of migration from upper, you know, east states, we see, you know, with all of the changes in Los Angeles and um California, a lot of people coming into Miami. And for us that live here, you know, I love Miami. I know that, you know, huge potentials for growth, but we enjoy different lifestyles, top of the, you know, top-of-the-line restaurants and um, you know, different types of lifestyles when it comes to real estate. How do you see, you know, the potential for growth in Miami? Where do you see the biggest opportunities for, you know, buyers that are moving in? And in your personal experience, you know, can you share with them what where you are seeing most of that um relocation from?
Jose: Yeah, it depends. It really is because like I mentioned before, since there’s many different types of inventory and products for many different types of people, it really depends on what fits your lifestyle. I think when I’m having the initial conversations with our buyers, it’s mostly asking them, hey, what is your lifestyle like? Um, do you see yourself in front of the beach? Do you like city views? Do you have kids? Do you need them close to, you know, the top rated schools? Are they going to college now? Or are you just by yourself with your husband? You know, talk to me a little bit more about that. That’s the conversations that we have with our clients because in the beginning, it’s understanding what’s going to better fit them because you can live in West Palm Beach where it’s a super walkable area. You know, you got Mora Lago for example, or you like Brickell that’s on that younger side. You have the nicest restaurants, you got Moxy’s, you got Casatua, you got Cipriani. So, it’s really about the customer. Um, but it’s all about them. That’s usually how I take it. And based on those answers that I get, I kind of connect them to the new projects or if they’re looking for resales, something that’s ready in the next month or so, that’s where we go about it.
Carlos: That’s amazing. That’s amazing content. Now, let’s talk about how you set up your team and your business once you decided to go into real estate, right? How hard was it to, you know, create an online presence? Uh how hard was it to build the right tools? What were the things that were available to you and that you focus on in order to make these, you know, work for you and for your team?
Jose: Yeah, it’s a good question. Especially for agents that are starting brand new from scratch like I did. I probably didn’t touch a sale or rental in the first couple months cuz I had no clue what I was doing. The first step is picking the right brokerage. Finding out who you are going to work under? Maybe picking a team, who are those top sellers, who are the top listing um people in your area. I think that’s the most important part. But second is understanding that um real estate’s a game of two things. Lead generation and marketing. Then how you convert those leads. So then when this was September of last year, I had a lot of passion for real estate. I wanted to meet people. I wanted to go to the show rooms. But then how would people trust me? how would I get a hold of these people and how would I convert them? So that’s when you know I started researching my options and understanding how are the most successful teams which is the goal that we have what programs are they using how are they going about the business and what is their resources their approach because some people do a lot of networking some people do a lot of mailers some people do door knocking but I’m a huge believer like I mentioned before that digital marketing and everything that’s going on the internet is the wave of the future like AI was 2 years ago and the internet was in the ‘9s is the same thing with social media. So, um, my recommendation is when you’re first starting out is finding a good team, finding a good marketing partner like it is with you guys with TREM, but understanding that once you do find those resources is up to you go to go out there, make the content, make the calls and execute because that’s what a lot of people lack.
Carlos: Definitely when you know and I we have this conversation we’re director of marketing all the time and there is a a variable that is very important where she’s considering your time and your money and where are you going to allocate them because you know there is within the resources that are available in the real estate space you know if you have a lot of time and you want to do yourself you know you want to grow your business yourself you might you know find yourself trying to build all of it at your you know at your own pace and it may drain a lot of your time if you don’t find the right tools or the right team or the right brokerage. Correct. To help you succeed, right? Uh the other resources that we’ve seen people um having at the disposal are larger companies or marketing companies that are not having a tailor, you know, approach to their brand, are not customizing, you know, based on again the partner and the client. Where do you want to be successful? What market do you want to generate? What type of property do you want to represent either on the buyer or the selling side? Which platforms might be better for you, right? To either generate leads or generate trust, which is again important when you’re talking about these things. And you know, at TREMGroup, we have a formula which you’ve you’ve you’ve been through. So you you know on on how we you know conduct a research on on where do you want to be and what are you know what’s the right traffic that we want to attract for your business how we’re going to build that infrastructure for your business so it resonates not just with you but with the end consumer and the client that is actually searching in those markets and these platforms and how do we interconnect that with your CRM your you know the proper IDX on your website and the right tools so we and freed up mo most of you know your time and also you know earn more money and more time in the process. So when you started working, how hard was it for you to, you know, go through that research, build that website? How long did it take to be up and running and start attracting new business?
Jose: Mhm. With TREM working. I mean, I remember we had a trip planned for before the graduation that I had. Um we went to Colombia and as soon as we hit January 15th or 20th of this year, we had leads up and coming. You know, it was I was telling my mom we’re in the middle of Cartagena and I was like, “Hey, we’re already starting to get leads. We got to get back to the US to start working because we started working with you guys back in December of um last year of 2024.” So, I would say it took us about a month, month and a half to get up and running to understand the keywords, the research as well designing our website with the templates that were provided. Um kind of figure out the marketing budget that we had. Um, so about a month and a half, but then as soon as those leads started to come in, we had business and we had a lot of work because um, especially when you’re starting and you’re kind of getting used to this new model, you have to kind of structure your day in a way where one you start prospecting, but then you have to follow up, but then you have to do your appointments in the afternoon and execute on your buyers or listing presentations. So, I think it teaches you, especially with the TREM model, um, a lot of discipline and just focusing on executing the task day to day cuz not only do you have the CRM attached to it, you have the website, you have the marketing material, but you put that all together and you have a a system that’s going to generate business. And it’s just a matter of getting that return on investment and making the right move because I mean there’s a lot of ways we’re getting hit every single day with advertising from different agents especially in the traditional routes like mailers and on postcards etc. But if you look at it we’re four or five hours on our phones every day. And I think that’s where people are going to be more successful in and the more you post, the more content you do, the more marketing, the more um awareness you build eventually like Brian Certain and like Frederick Uckland and Steve Gold, like these people that were million-doll list in New York that are like kind of the most famous realtor, it’s going to be the same concept, but with trend marking. That’s the way we see it and that’s how we believe we’re going to be successful.
Carlos: I mean, we’ve seen through the latest numbers that over 98 96% of real estate transactions start by browsing on a mobile or desktop device. We know that yes, adapting to detail is no longer the past. It’s the present and the future. So, if you’re definitely not having the right strategy, you know, to build your business and to attract the right client on the platforms that they’re searching on, you’re leaving a lot of opportunity in the table, right? not not taking advantage of correct what what you should at the moment but you know that’s that’s a very interesting topic and you know you were mentioning earlier how easy it is for you that you’ve compare you know different CRM and you compare different tools how easy it is for you to you know manage your business now where with the right tools in place
Jose: uh I mean I wake up every single day I already have my task on the followup boss which is the CRM that we view. Um, I have my emails for the day. I kind of have my calendars. I mean, everything’s synced and I’m super organ or organized and I like to have everything, you know, written and structured and kind of visually. And I think with Followup Boss cuz it’s tied against IDX Boost and then our website as well, it’s just super easy to understand. And I mean I wake up typically in a day I prospect for a couple hours and then based on everything that I did in the morning already shows up because everything’s tied in together. So I think that’s super useful. And then I have a corporate background. I did software sales. I use more complicated CRM like Salesforce and HubSpot that they’re super huge in. I think the one that you guys use to follow a boss is perfect because visually it’s super super easy and I would tell you a baby and you know someone on the older end can use it. That’s how I think it’s simple.
Carlos: So I appreciate that. Now we were also talking about how easy it is for you to communicate with your clients using your website. Right now you don’t rely just on the MLS or different tools to communicate with them. Can you elaborate a little bit more on, you know, how the proper website tool, the proper platform like idxboost.com has helped or helps your business dayto-day on on nurturing your clients?
Jose: Yeah, 100%. I think for all real estate agents, we face a struggle that a client sends you an apartment.com listing or a Zillow listing and then you go and check on the website cuz it looks fine on paper and then it’s pending from 3 weeks ago and you’re like, “This is completely wrong.” um or it’s a sale by owner or just the listing doesn’t exist in general. I’ve seen it. They’re fake or they’re from rental communities. They’re nowhere near Brickell, but they’re in the middle of Halia, for example. So, there’s a lot of faults in it. Of course, I think Zillow and Apartments.com do a great job in themselves to give everyone access to everything, but I think that with what we’re doing here with IDX and implementing kind of the holistic aspect of it, um it’s super easy because with a touch of a button with a link, I can share everything um from my website, from what they’ve seen and liked and favorite already directly to their phone, to the laptop, to their website. So, I can even go on my phone, search a couple properties for my clients, and in a span of 5 to 10 minutes, they have three great listings that they just spoke to me about, and then I have access to everything that they’re seeing. So, another thing I do every single morning is that I wake up, I have my task links, but I also see what they’re clicking on or if a price was reduced, so I can kind of switch everything back and forth. So, I mean, it’s a little bit of stalking, I would say, of the client cuz once you’re registered, that’s it. I can see everything. But I think it’s super useful for our end in terms of data and tracking to kind of get a hold of them and kind of put the deal through.
Carlos: I think it’s also useful for them because it gives them a more personalized experience on the site. It allows you, you know, it gives you the ability to make it a more unique experience for them and it’s very simple with a couple clicks that you can select favorites for them. They can log into the website, review them there, and they don’t have to leave your website to, you know, look at real estate in your market and what they’re interested in in the first place. So, I think it does help both. Now, also, a lot of real estate agents that watch this episode, you know, they might be looking from different markets. They might be looking from different areas. Um, what are the markets that you focus on right now? And if they were to maybe send a referral, you know, or connect with you or work with you, what are you focusing on um today, right? What markets are you working in and where do you see the value of the Miami real estate market?
Jose: Yeah, I mean, number one is Bickell. I’m a huge believer in the market. I think it’s the second financial center after Wall Street in the US. I think everyone that’s moving from the northeast, from any major city, it’s the place to go because you get Maya Beach 10 minutes away, you got the airport 10 minutes away, you got Edgewater 5 to 10 minutes away, you have the heat plane 10 minutes away, super central and it’s walkable, so you’re used to that aspect in your different city. You have great jobs, great companies moving to Brickell like Citadel, the Santiner Tower is getting built and then tons of new developments like the Cipriani, 1428, the Mandarin, etc. Right? But that’s the market I like to focus on that I brand myself with and I believe the most cuz it’s already built valuations there. So, you can buy and you’re going to have a solid product. But then there’s also markets like the Miami single family market that I strongly believe in because not only not everyone wants to live in a condo. Not everyone wants to have a view. Maybe they want um something that’s better for their family, for their kids. They want a backyard. I think that market’s great because it’s the most traditional market. Um here in South Florida, everyone knows Miami Beach. Everyone knows it’s the epicenter of what started in the 40s and the 50s. And you have waterfront living. You can put your boat out there. And that’s what a lot of successful agents focus on. And I mean, it’s my dream to sell a 20 $30 million waterfront home and we’re going to make it happen with you guys. I’ve also done a lot of Sunny Al’s Beach um or keywords there as well. It’s a great Airbnb short-term rental market. Um there’s many people um from different countries cuz I lived in Sunny Isles from Argentina, from Brazil, from Russia concentrated in that little strip. Super family oriented. The school is amazing as well. And then in Sunny Isles you have the beach. Um it’s super um located next to Aventura as well, Bal Harbor Shop. So it’s in a very luxurious area. And then the other one that I would like to expand in the future is for Lauderdale at the end of the day. I mean just in Flagler Village, there’s more than 20 projects coming up from short-term rental to residential projects. Um and I think that market is super underrated. Um and it’s not saturated yet. So the value that you’re going to get there compared to many different sections of the city is going to be very very different. It’s going to be very good for the investor. But I see a lot of potential in that area. I see laas growing a lot, getting more luxurious restaurants and then the buildings are going to be great. Some of my favorites include viceroy um natiivo short-term rental. They got guaranteed lease back programs and I can talk and on about it but those are the markets that I believe in the most.
Carlos: Amazing. Amazing. Let me ask you this. What has been the most valuable piece of advice that you’ve received since, you know, since you joined the industry that you’ve stayed stuck to?
Jose: Man, that’s a good question. I have to give it a second. Um, I think the number one thing is that it’s lead generation, I would say. even even though it it sounds kind of basic, but um it’s going to come down to how many people are you speaking to a day, how many people are you calling every day, and that little number is going to give you a conversion rate, and that’s going to be the number of homes that you sold. If you’re not doing that on a daily basis, then in a couple months, you’re going to look at your banking account. You’re going to be like, why didn’t I sell or rent anything? But lead generation, prospecting, being on the phone with a client is the number one thing because one, you can hear their feedback. What are they looking for? You start um kind of learning about the different aspects of other markets in the country, why they’re moving here to South Florida, but you start building that relationship with them because there’s one thing, daily leads coming into the website, but you’re not doing anything about them. You’re not executing on them. You’re not building the trust in the relationship because once that’s set, those are going to become lifetime partners and lifetime um I would say even family members because they’re going to refer to you and then eventually who knows what could happen there. It’s building your book of business and that’s what’s going to help you be successful in the next 20-25 years in the business. So lead generation, conversion, getting on the phone, but just being in constant contact with people. If you’re not doing that, then this is not for a lot of people.
Carlos: I like that you said that because any business needs new business walking through the door, right? Attracting the right business so you know they can grow. And I I love everything that you said, but we were talking earlier about, you know, all the value that you bring to your clients because like you just mentioned, you know, focusing on your clients, providing value into their unique needs when they’re searching is extremely important because again, like you said, it creates loan type relationships, referrals from there on. So, I want you to speak a little bit more about all of the capabilities that the Osorio Suarez team has because I know you know you work alongside an amazing team and you can help them by finding the right place but advising on the right location. You did um counseling and guidance if you need to get into the right schools. So dive a little deeper into you know everything that you guys do as a team and share with us a couple of those experiences.
Jose: Mhm. Yeah. And I think um our basis and the value that we really bring to the Osorio Suarez team is that we went through the exact same process a lot of people are just going through. We went through a lot of the same struggles, a lot of the same problems. And since we’ve been there, done that. I mean, my family and I, we moved here from Colombia um when I was 5 years old in 2009 in the middle of the financial crisis to kind of figure out things. My dad, he worked, you know, very very bottom level jobs. He, you know, sold pizzas. He did everything, delivery. And my mom, you know, worked as a handler as well. She washed, you know, floors and everything. So, it’s just that they understand the tough situations people are in, even in very luxurious places as well with very different needs and that the system here in the United States is super different than from many other countries like Colombia, Argentina, and Mexico. So, that’s the number one thing that a lot of the issues that they’re facing. Maybe it’s putting their taxes here. Maybe it’s, you know, transferring their funds from Colombia cuz my father’s a CPA. He’s an accountant. Um, or kind of helping your trust being built here, having your kid put in a good college with a scholarship. We went through all that. I went through school here as well. Um, I went to FIU. I won a full ride scholarship. So, I have a background helping the student, the educational part. Same thing with the sports background. I played baseball. I was going to play baseball in New York. So, it’s just you kind of put together and the goal with the Osorio Suarez team and and the group is to kind of give any person that’s relocating to South Florida the service that they need that they can count on us for anything from getting a car, from getting your kid to go to school, from getting the the the home of your dreams, from finding a job cuz I did the resume building. I have connections in the corporate world. So, I think it just comes with time. It comes with with the effort, the experience that we’re putting, but we just want to make the relocation process as simple as possible and make it something that, you know, they can refer other people to us and something that can feel good and family friendly cuz that’s how we operate and that’s how we’re going to continue doing it.
Carlos: Well, this is going to be the first one of many because we know we’re going to continue to work together. We’re going to have amazing, you know, case studies to share. Um, is there any story that you want to share with one of your transactions that left a mark that you want to maybe share with everybody viewing?
Jose: Yeah, of course. Uh, I’ll share one that closed a couple couple weeks ago that was probably the most stressful one and one that’s educational. So, when you’re planning to move to Brickell, just understand that you need to move with enough time. You need to move with enough um security deposits as well. in Brickell, they require four security deposits for a lot of the buildings. Maybe the association takes two to three weeks to accept you. They’re stricter on your credit. Um they’re requiring more bank statements. They’re requiring more background checks. So, it’s just when you’re going to come in to live in an environment that’s becoming more luxurious every single day, you have to have that expectation that you have to prepare months prior. So, I had a uh transaction that closed um like the first couple weeks of June where we started the process two weeks prior. And I told them I was like, “Hey, listen. We are very close and tight on the deadline. Just know you now might be able to get accepted on time and you might have to stay in a hotel if your lease is up where they were, right?” So, I told them about it. They said, “Hey, it’s fine. We’ll find something out and everything.” Um it was a high rental. So when the day comes of the closing, they’re not accepted yet. And I was freaking out because they had all their stuff coming in. Suitcases, all their clothes, all their belongings, their movers were on the way as well. They weren’t accepted yet. And at the end of the day, we did everything as fast as we could, but then there’s a lot of things in the business that you can’t control yourself as an agent. Um, because there’s the associations, there’s the owners, there’s the paperwork that the other parties have to sign and that wasn’t done yet on their part. So, I mean, we went on and off. I screamed a couple of times. We all got mad at each other. Um, but it all resolved. They stayed in the hotel a couple nights. I helped out a little bit on that end because at the end of the day, you want to kind of help your clients out and give them the best experience possible. Um, and you want to continue that relationship. But just for all the renters, for all the buyers coming into Brickell especially, do things with time. Prepare on time because they’re strict. They want good tenants. And I believe that’s a great thing because you want solid security in your building. But just don’t try to rush the process in two to three weeks because it’s very, very hard. And then us as the realtors, we get blamed. So that’s my experience. It happens, but that’s the learning experience that comes with being in the business.
Carlos: Yeah. I mean, it’s always nice to hear it, you know, firsthand from somebody that’s leaving it. And the fact that we can provide this value to, you know, anybody that’s watching, it just makes it even more impactful, right, at the end of the day. So, I mean, for anybody that’s watching that might want to get in contact with you, can you share where they can find you? How can they get in contact with you? Yeah, of course. So, my Instagram and all my social handles are Jose Osorio Suarez. Um, and same thing with our websites, it’s osoriosuarezrealestate.com Um, I always answer. I’m super fast to reply cuz that’s the number one thing when you’re dealing with people and clients, you kind of want that service. So, feel free to shoot me a text, send me a DM, call me because I want to be there for your transaction. I want to grow and I want to see the city grow. At the end of the day, I want Miami to be positioned as the number one city in America. I want to be part of it. And just know that you’re coming from someone that has been through a lot of experience here in South Florida. Not only just in transactions, but through all the little details from the associations, the schools, the universities, everything that comes in within living in Miami. And I feel like that’s the service that we can definitely offer. um not only just just being a realtor, but an actual friend that can help you and can guide you through the whole process. And again, I can also give you the list of the top rated restaurants, the museums to go to, the beaches, because Miami is not only just a partying scene. I think it’s more of a, you know, I like to use that word like a holistic health and wellness field. You know, there’s so many new things coming up. There’s paddle, there’s pickle ball courts, um go wrong along the Miami River, the Bickell River, um the South Point Park um place as well. So, it’s not just partying. There’s many different things that you can do and that’s the Miami that I like to go to and the one that I like to follow.
Carlos: Well, thank you so much for that. I mean, at The Real Estate Marketing Group, we, you know, we build with purpose. We have a you know tailor approach to every single one of our partners because your success is our success and you know we’ve seen so many things of you know we fail so many times fast forward that you know we learn from it and we like to grow and and learn from our mistakes. So collaborating with our partners collaborating with you know driven individuals like yourself is extremely important to us. Supporting each other on this journey is extremely important. So, I want to thank you once more for joining the pipeline today. I really appreciate you for being here today. And again, like I said, I know this is just the first one of many. So, thank you so much for everybody watching. Thank you, Jose, for being here today. And I really hope we can repeat this soon enough.
Jose: No, no, my pleasure, Carlos. And thank you so much for having me. I kind of want to leave the the audience with um the last note is that if you’re considering help for your marketing needs for your website and kind of want to have everything figured out, then this is the best program, the best source, 100% I recommend it because not only if you look up the the top producing teams in Florida, I think half of them are using you guys. So, it’s working. The best teams are doing it. And why not work with the best? I think that’s the idea. If you’re going to do something right, do it in the best way possible. Give it your all. Um, but give yourself a chance as a real estate agent because I think the profession seems kind of like a lucky career or something based on economic cycles or on who you know. I think you can make a business out of this. You can create generational wealth on real estate because what can you do with those commissions? You can go out and buy real estate yourself, become an investor. You can then build buildings, do commercials. That’s the way I see it. So, I think using TREM is the best way to go. Um, save up, use the resources, but the return on investment that you see is going to be 100% worth it and I recommend it and just go do the research yourself and the answers will be right there for you.
Carlos: Thank you, Jose. Thank you for that, I really appreciate it.
Jose: Of course. Thank you.