Successful real estate marketing is not about generating the highest volume of leads, it is about building systems that convert the right real estate leads over time. This case study demonstrates how one online real estate lead, captured through a targeted digital campaign, resulted in $1.54 million in closed real estate transactions. Using a structured lead generation strategy combined with automated follow-up and personal outreach, TREMGroup helped turn a single real estate inquiry into both a buyer and a seller for agent Josh Ziegelbaum.
Overview
One serious buyer registered on Josh Ziegelbaum’s website through an online ad and was followed up with right away. Even though the buyer wasn’t ready to move immediately, Josh maintained consistent communication through calls, emails, and automated follow-ups over several months. That same buyer eventually purchased a $925,000 home in January 2025 and later came back again to list a house for $613,000 in September 2025. One online lead turned into repeat business by staying consistent and patient with follow-up. This case study highlights how effective real estate marketing and consistent follow-up create long-term value, not just immediate conversions.
The Entry Point: A Serious Buyer Registers
The journey began on August 25, 2024, when a prospect entered Josh’s real estate pipeline by registering on his website after engaging with an online advertisement. The system immediately triggered an automated email response, ensuring instant engagement, and Josh followed up personally with calls to establish contact and understand the buyer’s goals. This immediate response is a critical component of high-performing real estate marketing strategies.
Consistency Builds Trust
Over the following weeks, Josh stayed in consistent contact through calls and emails, supported by automated real estate lead generation workflows. Follow-ups on September 6 and 20, October 3 and 11, and a check-in email on October 28 kept the relationship warm without pressure. The buyer wasn’t ready yet, but consistent communication kept the agent top-of-mind.
Intent Reappears
On October 26, the prospect returned to the website and filled out another form, signaling renewed interest. Josh called the same day and continued following up into November. Even when a call on November 29 revealed the phone number on file was incorrect, Josh didn’t drop the lead. He tracked down the correct number, called again on November 30, and finally reconnected.
From Conversation to Action
That persistence paid off. During the November 30 call, Josh and the buyer aligned clearly on next steps and scheduled an in-person showing for December 3. What started as a months-long digital conversation finally turned into real-world momentum. This moment highlights a key truth: real estate marketing supports relationships, but agents close deals.
The First Win: Real Estate Listing Secured
In January 2025, the buyer purchased a home in Fort Lauderdale for $925,000. A lead that first registered five months earlier officially converted into a closed sale, formalizing the professional relationship and setting the stage for transaction to follow.
Second Transaction: Repeat Business
The story didn’t end at the closing. In September 2025, the same client returned again—this time signing a listing at $613,000. One original online lead evolved into repeat business across different transaction types.
The Result: Real Estate Marketing Built for Long-Term Growth
This wasn’t a quick win. It was a long-term success. Through automated responses, consistent CRM follow-up, and personal persistence, Josh transformed a single qualified lead into multiple revenue opportunities. One system. One relationship. Long-term results. This case study demonstrates how real estate marketing, when executed correctly, produces predictable and scalable results. TREMGroup’s real estate lead generation systems are designed to convert real estate interest into long-term revenue, not just one-time transactions.
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