People want information and services, and they want them fast. As technology continues to rise and drive consumerism, companies that have not yet adapted to mobile may miss this opportunity to attract customers. It has become very important for companies to be able to cater to their customers over mobile phones. Here are a few reasons why:
1. Popularity of mobile internet
According to studies, about 40% of the people who have a mobile phone use it for going online, and half of them will go online at least once every day. This presents a huge opportunity for a business.
2. Inexpensive option
Because mobile screens are a lot different from computer screens, the site design has to change accordingly. It is a relatively cheap process and not very time consuming either.
3. Use of GPS
GPS is a very useful technology. It is used by many mobile users to find out necessary things or directions. They also use it to find nearby services or businesses. If there is no mobile site available for your business then you are potentially losing a customer right in your own area.
4. Don’t get beaten by competition
People love to browse while traveling. However, when they find that sites that they normally used at their PCs are not mobile compatible, they might end up switching to a site which provides similar services and is mobile compatible as well.
Having a mobile friendly website also helps in SEO as it helps improve rankings on mobile friendly search engines such as Google or Yahoo.
6. Compatible with all platforms, unlike mobile apps
The alternative to mobile friendly site is producing apps that perform similar functions. Now this can be a very tedious task. Making an app is also quite expensive and apart from that, you would have to make different apps for different platforms. Once you make these apps, they have to fight hundreds of thousands of other apps to get into the spotlight.