It comes to little surprise that Miami is a popular tourism hub: from its gorgeous climate to its vibrant cultural scene, it makes for an attractive vacation destination. But even long-time analysts were surprised by the sheer scale of Miami’s growth: over 14 million overnight visitors in 2013, the fourth record-breaking year in a row.
According to The Miami Herald, at least half of the visitors hailed from Latin America, which is no surprise given that Miami is considered to be a cultural and commercial gateway to the continent (thanks in no small part to its large number of Latin American expats and native Spanish speakers).
What has contributed to Miami’s continued impressive growth?
“What’s happening is that as we have become more of a luxury destination, what those visitors spend goes up,” said William Talbert III, president and CEO of the tourism bureau. According to an announcement Wednesday, visitor expenditures increased 4.6 percent to reach $22.8 billion. Average daily rates increased more than 8 percent to nearly $177.
Miami’s growing reputation as a sophisticated and cosmopolitan city has attracted some of the world’s wealthiest denizens, as evidenced by the booming luxury condo market and ever-expanding market of boutiques, spas, and other upscale venues. No doubt, many of these visitors desire a seasonal home in the area, of which there are many to choose from.
Needless to say, Miami can enjoy unprecedented gains from appealing to this fast-growing international market. But doing so requires the right Miami Real Estate Marketing and Miami Real Estate Web Design to establish a presence on the Internet.
That is where TREM Group comes in. For seven years, we’ve been helping realtors across South Florida develop functional and attractive websites that will help them stand out in this competitive market. We guarantee that the best that the industry has to offer with our innovative and cutting-edge designs and systems.
To help tap into this ultra-rich market, give us a call at 305-705-5000.