Having a mobile-friendly site is crucial for your business. According to the National Association of Realtors, 89 percent of home shoppers use a mobile device during their search. Furthermore, 68 percent of them contacted a real estate professional based on a mobile search, and 21 percent of them found a listing agent based on their mobile search. Those are pretty staggering stats, and proof that real estate consumers are using mobile more than the average consumer. That also means that as a real estate professional, you cannot afford to ignore mobile users.
Here are a few more stats and benefits of converting your real estate website to a mobile-friendly one:
1. Popularity of mobile internet
According to studies, about 40% of the people who have a mobile phone use it for going online, and half of them will go online at least once every day. This presents a huge opportunity for a business.
2. Inexpensive option
Because mobile screens are a lot different from computer screens, the site design has to change accordingly. It is a relatively cheap process and not very time consuming either.
3. Use of GPS
GPS is a very useful technology. It is used by many mobile users to find out necessary things or directions. They also use it to find nearby services or businesses. If there is no mobile site available for your business then you are potentially losing a customer right in your own area.
4. Don’t get beaten by competition
People love to browse while traveling. However, when they find that sites that they normally used at their PCs are not mobile compatible, they might end up switching to a site which provides similar services and is mobile compatible as well.
Having a mobile friendly website also helps in SEO as it helps improve rankings on mobile friendly search engines such as Google or Yahoo.
For more information on Miami Real Estate Marketing, contact TREM Group today by calling 305-705-5000.