Like a lot of your marketing efforts, your main focus is on getting in people who want to buy or sell a home. Here are some marketing ideas to help you increase your referral business in 2014.
1. Invite Friends and Email Contacts to Your Facebook Business Page
Facebook has a feature that gives you the ability to invite your email contacts to join your page. These are the people who know you, have most likely done business with you before, and the people that you want to target to get future referrals.
2. Brand Yourself as a Smart Resource with a Newsletter
Take the knowledge that you know, put it to good use, and craft a really good news letter. You’re great at staging homes, setting up showings, and know your city like the back of your hand. That’s all very powerful information that you can put to good use in a high quality, content marketing focused email campaign. Give people advice on staging their homes, picking out new colors, shopping for vintage furniture, upcoming events in your neighborhood, and more.
3. Add Social Media Links to Your Website
The more that you can connect your digital profiles across all online application, the more clout you’ll have in terms of your authenticity in your area. Your Twitter account should link to your website. Your website should have links to your Facebook, Twitter, Google+, and LinkedIn accounts. Essentially, if you’re online in any way, you need to make it incredibly easy for people to find you, click to more things, and easily get in touch with you.
4. Go Mobile!
On your phone, you should definitely have installed Facebook, Twitter, and LinkedIn. If you’re using them, download and install Pinterest and Google+ as well. At a coffee shop working on your holiday card? Share a photo of your latte! Marching in a local benefit walk? Send photos of you and your colleagues. Let people know that you have a life outside of selling houses and reach them with content that they want to read.