Focus on Luxury- 13% of Consumers Ready to Buy a Luxury Home According to Realtor.com!

/ May 16, 2014
luxury homes in idx technology

In a new survey, realtor.com® uncovered the priorities, buying motivations, and expectations of transaction-ready luxury homebuyers. According to the survey, 13% of respondents said they’re ready to buy a luxury home and another 26% are considering a high-end home purchase. Here’s what the article had to say:

Percentages of surveyed consumers currently considering a luxury home purchase:

“The luxury homebuyer is an important contingent of today’s real estate market, as luxury homes tend to drive trends throughout the entire balance of the marketplace,” said Barbara O’Connor, chief marketing officer at Move, Inc. “We are seeing large portions of buyers throughout the country – from 23% in the Northeast region and 23% in the South Atlantic – eyeing luxury homes.”

The article goes on to break down the demographic even further:

Of the survey respondents who are currently looking for a luxury home:

Most popular reasons high-end buyers started their luxury home search:

Biggest challenges of searching for a high-end luxury home:

Most important home features when considering a luxury purchase:

Importance of resale value to those in the market for a luxury home:

Therefore, when marketing your listings, it is important to make these features stand out. With TREM Group Technology, you can make your website stand out among other realtors, for no other company offers the experience and understanding of Miami Real Estate Marketing that we do. For more information on our services, call 305-705-5000.

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