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		<title>Realtor vs Real Estate Agent: What’s the Real Difference?</title>
		<link>https://www.tremgroup.com/realtor-vs-real-estate-agent-whats-the-real-difference/</link>
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		<dc:creator><![CDATA[Alexander Augustin]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 13:58:07 +0000</pubDate>
				<category><![CDATA[Real Estate Marketing]]></category>
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					<description><![CDATA[<p>The terms “Realtor” and “real estate agent” are often used interchangeably in everyday conversation, but...</p>
<p>The post <a href="https://www.tremgroup.com/realtor-vs-real-estate-agent-whats-the-real-difference/">Realtor vs Real Estate Agent: What’s the Real Difference?</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">The terms “Realtor” and “real estate agent” are often used interchangeably in everyday conversation, but they’re not the same. This distinction matters legally, professionally, and financially, whether you are a consumer choosing an expert to work with or a professional deciding which path to pursue for your career.</span></p>
<p><span style="font-weight: 400;">Here’s the short version: every Realtor is a real estate agent, but not every real estate agent is a Realtor. The core difference comes down to professional membership, a strict code of ethics, and exclusive access to specific tools and networks.</span></p>
<p><span style="font-weight: 400;">This guide breaks down exactly what separates the two, why it matters, and how to decide which designation makes the most sense for your career or your next transaction.</span></p>
<h2><b>Definitions: What Each Title Actually Means</b></h2>
<h3><b>What Is a Real Estate Agent?</b></h3>
<p><span style="font-weight: 400;">A real estate agent is any person who holds an active real estate license issued by their state and operates under a licensed broker. Their core function is to facilitate the buying, selling, or renting of properties, earning income through commissions on closed transactions.</span></p>
<p><span style="font-weight: 400;">To become a licensed real estate agent, one must complete state-mandated pre-licensing education requirements, pass the licensing exam, and affiliate with a sponsoring broker. The specific requirements vary significantly by state, but the core function is the same: agents facilitate real estate transactions on behalf of clients.</span></p>
<p><span style="font-weight: 400;">Real estate agents may specialize in residential or commercial transactions, represent buyers or sellers (or both, depending on state law), and work in markets ranging from entry-level homes to ultra-luxury estates.</span></p>
<h3><b>What Is a Realtor?</b></h3>
<p><span style="font-weight: 400;">A Realtor is a real estate agent (or broker, appraiser, or other real estate professional) who is an active, dues-paying member of the National Association of Realtors (NAR). It  is important to note that “Realtor” is a trademarked term owned by NAR and can only be used by its members. It must always be capitalized.</span></p>
<p><span style="font-weight: 400;">NAR membership requires adherence to the organization’s Code of Ethics: a set of 17 articles that govern professional conduct. This code often exceeds state law requirements, emphasizing honestly, fair dealing, client confidentiality, and professional cooperation.</span></p>
<p><span style="font-weight: 400;">As of 2026, NAR maintains a membership of approximately 1.5 mllion professionals, cementing its position as the largest trade association in the United States. However, this figure reflects a strategic shift from its 2022 peak, influenced by evolving market conditions and the significant legal and structural changes the organization has navigated recently. </span></p>
<p><b>What Is a Real Estate Broker?</b></p>
<p><span style="font-weight: 400;">A real estate broker holds an advanced license that allows them to operate independently, open their own brokerage, and supervise other agents. This require additional education and experience r beyond the standard agent level.</span></p>
<p><span style="font-weight: 400;">Brokers can also be Realtors: the titles are not mutually exclusive, a broker can also be a realtor. Many choose NAR membership for the same reasons agents do: MLS access, professional credibility, and networking.</span></p>
<h2><b>Licensing Requirements by State</b></h2>
<p><span style="font-weight: 400;">Every state has its own path to licensure, and the differences are substantial. Here’s a snapshot of requirements across major markets:</span></p>
<p>&nbsp;</p>
<div class="table">
<table>
<tbody>
<tr>
<td><b>State</b></td>
<td><b>Pre-License Hours</b></td>
<td><b>Exam</b></td>
<td><b>CE (Renewal)</b></td>
<td><b>Avg. Time</b></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Florida</span></td>
<td><span style="font-weight: 400;">63 hours</span></td>
<td><span style="font-weight: 400;">State + national</span></td>
<td><span style="font-weight: 400;">14 hrs / 2 yrs</span></td>
<td><span style="font-weight: 400;">2–4 months</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">California</span></td>
<td><span style="font-weight: 400;">135 hours (3 courses)</span></td>
<td><span style="font-weight: 400;">State + national</span></td>
<td><span style="font-weight: 400;">45 hrs / 4 yrs</span></td>
<td><span style="font-weight: 400;">3–6 months</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Texas</span></td>
<td><span style="font-weight: 400;">180 hours</span></td>
<td><span style="font-weight: 400;">State + national</span></td>
<td><span style="font-weight: 400;">18 hrs / 2 yrs</span></td>
<td><span style="font-weight: 400;">4–6 months</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">New York</span></td>
<td><span style="font-weight: 400;">77 hours</span></td>
<td><span style="font-weight: 400;">State only</span></td>
<td><span style="font-weight: 400;">22.5 hrs / 2 yrs</span></td>
<td><span style="font-weight: 400;">2–4 months</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Illinois</span></td>
<td><span style="font-weight: 400;">90 hours</span></td>
<td><span style="font-weight: 400;">State + national</span></td>
<td><span style="font-weight: 400;">12 hrs / 2 yrs</span></td>
<td><span style="font-weight: 400;">2–4 months</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Arizona</span></td>
<td><span style="font-weight: 400;">90 hours</span></td>
<td><span style="font-weight: 400;">State + national</span></td>
<td><span style="font-weight: 400;">24 hrs / 2 yrs</span></td>
<td><span style="font-weight: 400;">2–4 months</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Colorado</span></td>
<td><span style="font-weight: 400;">168 hours</span></td>
<td><span style="font-weight: 400;">State + national</span></td>
<td><span style="font-weight: 400;">24 hrs / 3 yrs</span></td>
<td><span style="font-weight: 400;">3–6 months</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Georgia</span></td>
<td><span style="font-weight: 400;">75 hours</span></td>
<td><span style="font-weight: 400;">State + national</span></td>
<td><span style="font-weight: 400;">36 hrs / 4 yrs</span></td>
<td><span style="font-weight: 400;">2–4 months</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Massachusetts</span></td>
<td><span style="font-weight: 400;">40 hours</span></td>
<td><span style="font-weight: 400;">State + national</span></td>
<td><span style="font-weight: 400;">12 hrs / 2 yrs</span></td>
<td><span style="font-weight: 400;">1–3 months</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Nevada</span></td>
<td><span style="font-weight: 400;">120 hours</span></td>
<td><span style="font-weight: 400;">State + national</span></td>
<td><span style="font-weight: 400;">24 hrs / 2 yrs</span></td>
<td><span style="font-weight: 400;">3–5 months</span></td>
</tr>
</tbody>
</table>
</div>
<p>&nbsp;</p>
<p><b>Key variations to note:</b></p>
<p><span style="font-weight: 400;">Licensing requirements are not universal; they vary significantly depending on your market:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Florida</b><span style="font-weight: 400;"> has one of the fastest paths to licensure and is among the most popular states for new agents, contributing to a highly competitive market dynamic.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>California</b><span style="font-weight: 400;"> requires three separate college-level courses and maintains one of the more rigorous licensing processes in the country.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Texas</b><span style="font-weight: 400;"> has the highest education requirement at 180 hours, coupled with a unique “sponsoring broker” system.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>New York</b><span style="font-weight: 400;"> uses a state-only exam (no national portion), which simplifies the testing format but does not necessarily make the process easier.</span></li>
</ul>
<p><b>All states require:</b><span style="font-weight: 400;"> Regardless of the state, all candidates must pass a background check, meet the minimum age requirement (usually 18 or 19), and affiliation with a licensed broker before they can practice.</span></p>
<h2><b>NAR Membership: What You Get (and What It Costs)</b></h2>
<h3><b>Benefits of NAR Membership</b></h3>
<p><span style="font-weight: 400;">Joining the NAR and earning the Realtor designation provides a specific ecosystem of professional advantages</span></p>
<p><span style="font-weight: 400;">MLS Access: In most markets, MLS (Multiple Listing Service) access is tied to local Realtor association membership, which requires NAR membership. Without it, agents often cannot list properties or access the full inventory in their market, making this the primary practical reason most professionals join.</span></p>
<p><span style="font-weight: 400;">Code of Ethics Accountability: The NAR Code of Ethics provides a robust dispute resolution framework that goes beyond state licensing boards. Complaints can be filed against members for ethical violations, with potential consequences including fines, suspension, or expulsion.</span></p>
<p><span style="font-weight: 400;">Professional Development: NAR offers designation programs including CRS (Certified Residential Specialist), ABR (Accredited Buyer’s Representative), SRES (Seniors Real Estate Specialist), which help differentiate expertise in crowded markets.</span></p>
<p><span style="font-weight: 400;">Advocacy and Lobbying: As one of the largest lobbying organizations in the U.S., the NAR advocates for homeownership-friendly policies, tax deductions, and favorable industry regulations at all government levels.</span></p>
<p><span style="font-weight: 400;">Networking and Referral Networks: Access to national and local association events, conferences, and referral platforms that connect high-performing agents across different geographic markets.that connect agents across markets.</span></p>
<p><span style="font-weight: 400;">Tools and Technology: Realtors receive member-exclusive discounts on essential technology, including CRM systems, marketing automation, and transaction management software.</span></p>
<h3><b>Cost of NAR Membership</b></h3>
<p><span style="font-weight: 400;">NAR membership is a strategic investment, but the costs are cumulative and vary by region: </span></p>
<p>&nbsp;</p>
<div class="table">
<table>
<tbody>
<tr>
<td><b>Fee</b></td>
<td><b>Approximate Annual Cost</b></td>
</tr>
<tr>
<td><span style="font-weight: 400;">NAR national dues</span></td>
<td><span style="font-weight: 400;">$156</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">State association dues</span></td>
<td><span style="font-weight: 400;">$150–$400 (varies by state)</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Local board/association dues</span></td>
<td><span style="font-weight: 400;">$200–$800 (varies by market)</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">MLS fees</span></td>
<td><span style="font-weight: 400;">$300–$1,200 (varies by MLS)</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Total annual cost</span></td>
<td><span style="font-weight: 400;">$800–$2,500+</span></td>
</tr>
</tbody>
</table>
</div>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">For new agents, this represents a significance upfront expense. The question of whether it’s worth it depends largely on whether MLS access in your market requires NAR membership (in most markets, it does).</span></p>
<h3><b>The Post-Settlement Landscape</b></h3>
<p><span style="font-weight: 400;">NAR’s 2024 commission lawsuit settlement fundamentally changed how buyer agent compensation works in the U.S. As of August 2024, the settlement requires written buyer representation agreements before home tours and removes offers of buyer agent compensation from MLS listings.</span></p>
<p><span style="font-weight: 400;">This shift has sparked ripple effects on the value proposition of NAR membership, leading some agents to question the organization’s direction as membership numbers reflect that uncertainty. However, MLS access alone remains a compelling reason for most agents to maintain their membership.</span></p>
<h2><b>When Each Title Matters</b></h2>
<h3><b>For Consumers: Does It Matter If Your Agent Is a Realtor?</b></h3>
<p><span style="font-weight: 400;">For buyers and sellers, the Realtor designation provides one practical assurance: your agent has agreed to follow a specific code of ethics that goes beyond state law. If they violate that code, you have an additional avenue for recourse through the local association.</span></p>
<p><span style="font-weight: 400;">That said, a non-Realtor agent can be equally competent, ethical, and effective. The title alone doesn’t determine quality of service. What matters more is experience, local market knowledge, communication skills, and a track record of results.</span></p>
<p><b>When the Realtor designation matters most:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You want the additional accountability of the NAR Code of Ethics</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You’re working in a market where the strongest agents are predominantly Realtors</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You want an agent with specific NAR designations (CRS, ABR, etc.)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cross-market referral networks are important for your transaction</span></li>
</ul>
<p><b>When it matters less:</b></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You’ve already vetted the agent through reviews, referrals, and interviews</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You’re working with an experienced agent at an established brokerage</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You’re in a market where non-Realtor agents are common and successful</span></li>
</ul>
<h3><b>For Professionals: Should You Become a Realtor?</b></h3>
<p><span style="font-weight: 400;">For most working <a href="https://www.tremgroup.com/real-estate-websites/real-estate-realtors/">real estate agents</a>, the answer is yes: primarily because of MLS access. In the vast majority of U.S. markets, you simply cannot list properties or access the full MLS database without being a member of your local Realtor association, which in turn requires NAR membership. This technical necessity makes the designation a standard requirement for residential practice.</span></p>
<p><span style="font-weight: 400;">Beyond MLS access, the decision depends on your business model.  specialized platforms available through the NAR can be highly valuable for long-term growth. However, if your focus is on a niche that does not rely heavily on the MLS (such as commercial real estate or certain new development sales) the strategic calculus for joining may be different.</span></p>
<h2><b>Salary Comparisons: Realtor vs. Real Estate Agent</b></h2>
<p><span style="font-weight: 400;">In the real estate sector, compensation is commission-based for the vast majority of professionals, so “salary” is a bit of a misnomer. That said, there are differences in average earnings.</span></p>
<p>&nbsp;</p>
<div class="table">
<table>
<tbody>
<tr>
<td><b>Metric</b></td>
<td><b>Real Estate Agent (All)</b></td>
<td><b>Realtor (NAR Member)</b></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Median gross income (2024)</span></td>
<td><span style="font-weight: 400;">~$55,800</span></td>
<td><span style="font-weight: 400;">~$61,200</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">First-year agent income</span></td>
<td><span style="font-weight: 400;">$15,000–$35,000</span></td>
<td><span style="font-weight: 400;">$20,000–$40,000</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Top 10% income</span></td>
<td><span style="font-weight: 400;">$150,000+</span></td>
<td><span style="font-weight: 400;">$175,000+</span></td>
</tr>
<tr>
<td><span style="font-weight: 400;">Top 1% income</span></td>
<td><span style="font-weight: 400;">$500,000+</span></td>
<td><span style="font-weight: 400;">$500,000+</span></td>
</tr>
</tbody>
</table>
</div>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">The income difference between Realtors and non-Realtor agents largely reflects a selection bias: professionals who invest in NAR membership tend to be more committed to the profession full-time, which correlates with higher production. The Realtor designation itself does not directly increase earnings; rather, it is the MLS access, continuous training, and professional commitment that tend to drive higher volume.</span></p>
<h3><b>Factors That Actually Determine Income</b></h3>
<p><span style="font-weight: 400;">Regardless of title, real estate income depends on:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Market: An agent in Miami or San Francisco will have a higher average transaction value than one in a rural market, directly impacting commission income.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Experience: Income tends to increase significantly after years 2–3 as agents build referral networks and repeat business.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Specialization: Luxury agents, commercial agents, and developer sales specialists typically earn more than generalists.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Marketing capability: Agents who invest in professional digital marketing, SEO, and lead generation consistently outperform those who rely solely on their brokerage’s brand.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Brokerage split: Commission splits range from 50/50 for new agents at traditional brokerages to 90/10+ at flat-fee or agent-centric models.</span></li>
</ul>
<h2><b>Career Path: Agent to Broker to Business Owner</b></h2>
<p><span style="font-weight: 400;">The trajectory of a successful real estate professional typically evolves through four distinct stages of growth:</span></p>
<h3><b>Stage 1: Licensed Agent</b></h3>
<p><span style="font-weight: 400;">After passing the state exam and affiliating with a broker, the first 1–3 years are focused on mastering the transaction process, building a foundational client base, and developing deep market expertise.</span></p>
<h3><b>Stage 2: Experienced Agent / Team Lead</b></h3>
<p><span style="font-weight: 400;">Once a track record is established, many professionals begin to scale by forming teams or specializing in a high-value niche. At this stage, income increases substantially as you invest in professional branding, technology, and advanced marketing to differentiate yourself.</span></p>
<h3><b>Stage 3: Broker</b></h3>
<p><span style="font-weight: 400;">By meeting additional state-mandated education and experience requirements, you can earn a broker’s license. This milestone allows you to operate independently, open your own brokerage, and generate revenue from both your personal transactions and a share of your agents’ commissions.</span></p>
<h3><b>Stage 4: Brokerage Owner / Business Builder</b></h3>
<p><span style="font-weight: 400;">The highest-earning professionals often transition from being producers to true business builders. This involves owning large-scale brokerages, developing proprietary technology, or building media brands and franchise models that scale beyond individual production.</span></p>
<h2><b>The Bottom Line</b></h2>
<p><span style="font-weight: 400;">The fundamental difference between a Realtor and a real estate agent is straightforward: NAR membership, a strict Code of Ethics, and essential MLS access. While this is a critical professional distinction, it is not the sole factor that determines the quality of an agent or the ultimate trajectory of a career.</span></p>
<p><span style="font-weight: 400;">If you’re a consumer, focus on finding an agent with the right experience, market knowledge, and communication style for your needs: Realtor or not.</span></p>
<p><span style="font-weight: 400;">If you’re a professional, get your license, join NAR for MLS access, and invest in the marketing and skills that actually drive production. The title on your business card matters far less than the results you deliver.</span></p>
<h2><b>Frequently Asked Questions</b></h2>
<h3><b>Can you sell real estate without being a Realtor?</b></h3>
<p><span style="font-weight: 400;">Yes. You only need a state-issued real estate license to legally sell property. While NAR membership (and the Realtor title) is technically optional, in most markets, access to the MLS requires joining a local association, which automatically includes NAR membership.</span></p>
<h3><b>Is a Realtor more qualified than a real estate agent?</b></h3>
<p><span style="font-weight: 400;">Not necessarily. The Realtor designation indicates membership in the NAR and an agreement to follow its Code of Ethics, but it does not measure an individual&#8217;s competence, experience, or specific market knowledge. Both Realtors and non-Realtor agents can be excellent or mediocre.</span></p>
<h3><b>Why is “Realtor” always capitalized?</b></h3>
<p><span style="font-weight: 400;">Because it’s a registered trademark of the National Association of Realtors. Using it without capitalization or applying it to non-members is technically a trademark violation.</span></p>
<h3><b>How much does it cost to become a Realtor?</b></h3>
<p><span style="font-weight: 400;">Total annual costs typically range from $800 to $2,500+. This includes NAR national dues, state and local association fees, and mandatory MLS access costs. The final amount varies significantly by your specific local market.</span></p>
<h3><b>Can a broker also be a Realtor?</b></h3>
<p><span style="font-weight: 400;">Yes. “Broker” and “Realtor” are not mutually exclusive. A broker can be a NAR member and use the Realtor designation. Many brokers are Realtors.</span></p>
<h3><b>Does the Realtor designation matter more in certain states?</b></h3>
<p><span style="font-weight: 400;">Yes. In states where MLS access is tightly controlled by local Realtor associations, the practical importance of membership is much higher. In Florida, Texas, and California, nearly all active agents are Realtors due to these MLS requirements. In markets with more alternative listing platforms, the distinction may carry less weight.</span></p>
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<p>The post <a href="https://www.tremgroup.com/realtor-vs-real-estate-agent-whats-the-real-difference/">Realtor vs Real Estate Agent: What’s the Real Difference?</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
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		<title>Engel &#038; Völkers Vanessa Gomez: How Can Real Estate Agents Grow Their Preconstruction Network</title>
		<link>https://www.tremgroup.com/engel-volkers-vanessa-gomez-how-can-real-estate-agents-grow-their-preconstruction-network/</link>
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		<dc:creator><![CDATA[Carlos Concepcion]]></dc:creator>
		<pubDate>Tue, 02 Dec 2025 14:27:18 +0000</pubDate>
				<category><![CDATA[The Real Estate Pipeline]]></category>
		<category><![CDATA[lead generation for real estate agents]]></category>
		<category><![CDATA[Real Estate Agents]]></category>
		<category><![CDATA[strategy for real estate agents]]></category>
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					<description><![CDATA[<p>In this episode, Carlos Concepcion sits down with Vanessa Gomez, Licensed Partner and Broker Associate at Engel &#038; Völkers Miami.</p>
<p>The post <a href="https://www.tremgroup.com/engel-volkers-vanessa-gomez-how-can-real-estate-agents-grow-their-preconstruction-network/">Engel &#038; Völkers Vanessa Gomez: How Can Real Estate Agents Grow Their Preconstruction Network</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
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										<content:encoded><![CDATA[<h3 class="wp-block-heading"><strong>Listen to us on Spotify:</strong></h3>
<p><iframe style="border-radius: 12px;" src="https://open.spotify.com/embed/episode/1kA3Ol8IG6rwUlcBzZbSjQ?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen="allowfullscreen" data-testid="embed-iframe"></iframe><br />
<span style="font-weight: 400;">In this episode, Carlos Concepcion sits down with </span><b>Vanessa Gomez</b><span style="font-weight: 400;">, Licensed Partner and Broker Associate at </span><a href="https://evmiaminewdevelopments.com/">Engel &amp; Völkers Miami</a><span style="font-weight: 400;">, to uncover how real estate agents can strategically grow their </span><b>pre-construction network</b><span style="font-weight: 400;"> in one of the fastest-expanding luxury markets in the United States.</span></p>
<p><span style="font-weight: 400;">Miami continues to evolve into a global destination for luxury living, attracting buyers from New York, Los Angeles, and Latin America seeking modern construction, lifestyle appeal, and long-term appreciation. Vanessa breaks down how agents can identify high-value developments through factors like developer reputation, location growth, and product quality—insights critical to agents, brokers, teams, and developers nationwide.</span></p>
<p><span style="font-weight: 400;">As Vanessa highlights throughout the conversation, digital positioning is now essential for growth, visibility, and lead generation—reinforcing the role that </span>TREMGroup’s real estate websites, IDX technology, and full-stack marketing programs<span style="font-weight: 400;"> play in helping real estate professionals stand out in competitive markets. From boutique brokerages to large teams and new development projects, TREMGroup provides the tools and systems agents need to scale relationships, attract qualified buyers, and expand their footprint in pre-construction.</span></p>
<p><span style="font-weight: 400;">Featured topics in the episode include:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Why pre-construction demand is rising</b><span style="font-weight: 400;"> in Miami and across major U.S. markets</span></li>
<li style="font-weight: 400;" aria-level="1"><b>How agents can evaluate new developments</b><span style="font-weight: 400;"> through data-driven criteria</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Where emerging investment opportunities are growing</b><span style="font-weight: 400;"> (Downtown, Edgewater, Brickell Key, North Miami)</span></li>
<li style="font-weight: 400;" aria-level="1"><b>How Engel &amp; Völkers Miami is expanding</b><span style="font-weight: 400;"> through its boutique, luxury-focused model</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Advice for new agents</b><span style="font-weight: 400;"> on relationship building, follow-up, and long-term client retention</span></li>
<li style="font-weight: 400;" aria-level="1"><b>The power of digital marketing and brand presence</b><span style="font-weight: 400;">—a core advantage supported by TREMGroup and </span><a href="http://www.idxboost.com">IDXBoost</a><span style="font-weight: 400;">. </span></li>
</ul>
<p><span style="font-weight: 400;">Vanessa emphasizes that Engel &amp; Völkers Miami is expanding its presence by curating a select group of top-tier advisors aligned with the brand’s luxury standards, supported by digital marketing and </span><a href="https://www.tremgroup.com/real-estate-marketing/lead-generation-for-realtors/">lead-generation strategies</a><span style="font-weight: 400;">.</span></p>
<p><b><br />
</b><b>Video full transcription</b><b><br />
</b><b><br />
</b><b>Carlos: </b><span style="font-weight: 400;">Well, welcome uh for those of you who are watching, welcome to another episode of the pipeline where we want to connect and talk and have great deep conversations with industry leaders. Today I&#8217;m very proud of being talking to one of my long-term partners, client and friend, Vanessa Gomez, uh, licensed partner and broker associate at Engel and Völkers Miami. Welcome, Vane.</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> Thank you for having me.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">It&#8217;s a pleasure to have you here today, and I&#8217;m very much looking forward to having this conversation on record. Um, tell everybody a little bit about you and your story in real estate.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> Well, um, my name is Vanessa Gomez and I&#8217;m a licensed partner and broker associate alongside Daniel Nault uh, for Engel and Völkers Miami and I was working at what nowadays is called Amaran Bank and I was doing the residential lending over there and in 2011 I got tired of corporate and decided to jump on the other side of real estate and actually do sales and about 8 nine years ago met Daniel through a mutual friend and I started working with him at Edgewater Real Estate and one thing led to another and the opportunity came along and we acquired Engel and Völkers Miami about two years now and we&#8217;re now developing the global brand at a local level.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">That&#8217;s amazing. I mean from 2006 to now a lot has happened in the industry in the markets. Um I like to think that we are in the biggest emerging market in the whole USA right now. Um so I want your take on how do you see you know after owning several brokerages growing your team and the brand and in this journey how do you see them in the Miami real estate market today?</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> Miami&#8217;s growth is the word that can define Miami right now and it&#8217;s not done yet. I mean this is just going to keep going. We still have a lot of room for growth as a city because people come here not only for the real estate but for the lifestyle and I think that&#8217;s really what sets a difference when it comes to our market and other markets in the US. I mean, New York will always be New York and we know that, but a lot of people are more and more wanting to have the best of both worlds and have that ability to come back and forth. And the city is, I mean, Mayor Suarez is definitely doing a great job. He&#8217;s done a great job since the pandemic to really push our city to the level it deserves.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">The lifestyle has changed. Um, I mean, what else do you want that, you know, amazing restaurants, beautiful beaches, uh</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> best weather</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">Best weather, let&#8217;s not forget about that. Uh, but in the real estate industry, we were just talking a little while ago, even the landscape of the city has changed. And I do think that Miami is being seen and and portrayed as the</span></p>
<p><span style="font-weight: 400;">future financial capital of the USA. I&#8217;ve seen there is a lot of traffic and a lot of people relocating or investing in primary residence or secondary homes from New York, from Los Angeles. And even though we&#8217;re maybe a little far away from comparing price points with those markets, I think we&#8217;re on the way to take over those markets.</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> Well, still affordable as we were talking earlier. I mean, compared to</span></p>
<p><span style="font-weight: 400;">some other markets in the state, even though we have the most expensive zip</span></p>
<p><span style="font-weight: 400;">code in the country with Fisher Island, um, definitely there&#8217;s still an opportunity for people who want the lifestyle and are still able to afford, you know, you can easily still find a condo on the water in Miami, um, in an area like Edgewater for, you know, two to $800,000. That&#8217;s still a bargain for a lot of other markets in the country.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Carlos: </b><span style="font-weight: 400;">So, different emerging markets in Miami. Um, now that we&#8217;re talking about the opportunities for people thinking to move here, uh, where do you see most of, you know, the people coming from? Where do you think they&#8217;re looking for? Are they more towards the condos, the single family homes, the waterfront? How do you see the market behaving?</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> I mean, we&#8217;ve all seen in the last year or so definitely the ultra luxury single family home waterfront is still, you know, a hot ticket item, but in average,</span></p>
<p><span style="font-weight: 400;">you still get a lot of people wanting to get that pre-construction because they want a newer product that&#8217;s compliant with the new rules after Surfside. And you have the South Americans, there&#8217;s still a big influx of South American money coming to Miami. um and wanting that ability to be able to pay in installments as they go instead of just one lump sum and that makes a difference. So definitely I see the pre-construction of the newer condos because the condos are older than 30 years right now. Are you experiencing special assessments because of the new rules and the new regulations and those are the ones that are hurting? But anything that&#8217;s newer than, you know, 30 years, it&#8217;s definitely something that&#8217;s still affordable. And mind you, there&#8217;s still an opportunity with the older condos. You just need to, as an investor, as a buyer, need to have the right person to walk you through that strategy.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">How do you find out which new development projects will have more</span></p>
<p><span style="font-weight: 400;">appreciation than others when you are advising your clients? I mean definitely</span></p>
<p><span style="font-weight: 400;">you know buying something new that can you can pay in installments and you can see that your money growth and your investment in real estate is is an</span></p>
<p><span style="font-weight: 400;">important factor for buyers but what are some data points that you use to advise your clients?</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> For me the most important thing to start with is the developer because</span></p>
<p><span style="font-weight: 400;">developers I mean everyone wants to come and develop but at the end of the day is the final product and is a reputation. What really matters when I&#8217;m advising a client what kind of project you want to go with. Um, additionally my business</span></p>
<p><span style="font-weight: 400;">partner and Daniel is the boss his background it&#8217;s in development it&#8217;s actually in development and the Heafey Group that&#8217;s what they&#8217;ve always you know been about in Canada. So having a reliable developer it&#8217;s step number one. Now from there it depends obviously you know what the budget of the client is and based on the budget the different projects there are um the locations I mean there are some areas that are still growing you know Edgewater is still a growing neighborhood now you have a little pocket in um you know certain areas like North Miami that are also growing and on the beach as well. So it&#8217;s a combination of I guess developer budget and then type property.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">That&#8217;s good to know. For those of you that are thinking of investing in Miami, you heard it from Vanessa. Vanessa, um, since you also have a lot of experience on the development side, I know that Engel and Völkers, which you know, both you and Daniel now in Miami are, you know, breaking into this emerging market and, you know, providing this amazing solution. What are your thoughts on the broker side? What services do you help developers with when they&#8217;re looking for partners like Engel and Völkers and the Heafey Group?</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> So there&#8217;s two parts of it. There&#8217;s one part that we are able to help with</span></p>
<p><span style="font-weight: 400;">distress properties. A lot of times developers, you know, you have a plan and you have a budget and then things happen and you can run into some financial hardships even as a developer who has a strong background. So there&#8217;s that part that&#8217;s more of Daniel&#8217;s branch when it comes to dealing with developments and then there&#8217;s the other part where we&#8217;re able to help a developer 360 meaning from finding land coming up with a plan strategy all the way to sales and pushing it through our global network. So there&#8217;s both sides, but overall we&#8217;re able to help from the ground up all the way to the final product and closings.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">And I think that both of you are reshaping the brand of Engel and Völkers Miami individually. So we&#8217;re going to talk about how you&#8217;re expanding and how you&#8217;re growing uh very soon. But it is a global brand. So I&#8217;m assuming that you also provide. I mean let&#8217;s talk a little bit about the brand Engel and Völkers right? Um tell us a little bit about the story because I know it&#8217;s very well known in Europe and it&#8217;s a global um brand but maybe for those who are just tuning in maybe we can touch on that.</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> So Engel and Völkers started in 1977 out of Hamburg Germany and they expanded quickly in the luxury real estate market in Germany. Then they had their first office in Mallorca and from there right now till this day we&#8217;re talking about a thousand offices in 35 countries. So they keep expanding. They&#8217;re number one in Europe and Canada. Um and right now in Americas when it comes to North America, you know, the USA, Mexico has just opened up an office in Mexico City and um other areas of Mexico, Tulum, and we keep growing on this side of the world, but in Europe, it&#8217;s been an established brand for decades. So now our job here in Miami is to bring in this global network to a very local clientele and that clientele is not only the end consumer but the real estate agent that now has the opportunity to join Engel and Völkers and have that global reach through our network.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Carlos: </b><span style="font-weight: 400;">So talking about the agents, I mean with that brand in mind and with your um growth uh in mind, what are the type of agents that Engel and Völkers and you guys are looking to bring in?</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> So we&#8217;re not going crazy and recruiting everyone and their mother. Um, we&#8217;re actually keeping it very boutique. Engel and Völkers has always had a boutique approach globally when it comes to their offices and when we want to keep that touch here in Miami. Um, we are not taking any new agents. We basically invite a select group of real estate agents to become what we call global advisors. And right now we&#8217;re 42 agents. We have an office in Edgewater. We just opened an office in South of Fifth. I am very proud of that. Um, and the idea is that we want to have quality over quantity. We&#8217;re not looking to build a brokerage of a thousand agents in Miami like most of the companies now are. We&#8217;re looking to have a select group of real estate agents that align with the brand which is a luxury white globe treatment service focus.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">Always always I mean service has to be number one uh before expansion. So I definitely align with that. Um Vane in this uh in this process of expansion what are as a managing partner as a licensed partner for Engel and Völkers and handling a team of uh again top real estate professionals in your market. What are some of the challenges that you face when you know how to manage a team and grow a boutique brokerage?</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> I think the biggest challenge is finding people that care, that have the same vision and align with where you want to go. You know, it&#8217;s I think right now that&#8217;s the toughest challenge cuz we know where we&#8217;re going is just finding the right pieces of the puzzle to put that together and and make it happen. So that and work life balance.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">Does that exist? life balance.</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> I think so.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">Well, it&#8217;s I mean as you&#8217;re building something that matters, you always have to, you know, as a leader and a partner, you always put, you know, a little bit of the business first. So, I definitely understand that. Um, Vane, for yourself, where do you see the brand and how do you see the market in the next couple of years?</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> For us, Engel and Völkers, I see us um bringing it to the level that it&#8217;s known globally, but at a local scale, meaning luxury, boutique, probably the best approach for marketing strategies, you know, with the global reach of the network. Um, when it comes to the market, I think right now we&#8217;re going through obviously an adjustment. I mean, prices have cooled up a little bit, which is actually good in a way because right now it&#8217;s an opportunity for buyers out there and sellers can still move their inventory with the right marketing strategy and with the right, you know, like I mentioned earlier, working with the right advisor or real estate agent. But in general, I do see the Miami market, you know, as something that keeps growing and has potential to even appreciate over the course of the next few years because this is not just a pandemic now. It&#8217;s a city that&#8217;s growing and it&#8217;s growing from the inside out infrastructure and everything. So, I think Miami, you know, could be the next New York.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Carlos: </b><span style="font-weight: 400;">Um I&#8217;ve heard that uh right now one of the things that are keeping the mic the market stable or the price stable is high price point uh high interest rates. Um but I also heard that there&#8217;s a lot of investors moving into Miami and investing in Miami.<br />
</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> Yeah.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">Um, is there a particular location where you see those market opportunities coming from to Miami?</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> I think downtown and Edgewater are still of interest for some investors. Now, the interest rates because those are two separate parts of the question. The interest rates, yes, is holding back some people to actually go in and, you know, get a mortgage or to actually put their property for sale because they&#8217;re locked in with a mortgage at a low rate. But at the same time, the educated consumer knows that you can purchase now and refinance later when rates are low and still going to probably get a better deal now than when the rates go down and everyone that has been holding off goes out to purchase something. So that&#8217;s one part. And then the other part, I mean it I think Downtown, Edgewater and certain parts of I will say North Miami um west of 95 still, you know, we will call it a little sketchy, but there&#8217;s still opportunities because it&#8217;s still a good location to central Miami.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Carlos: </b><span style="font-weight: 400;">So you touched on the buyer side on how you know educated buyers now they understand they can refinance later but on the seller side what are some opportunities for again a seller that maybe bought very low interest rate in the past and you know they don&#8217;t want to um lose out or at current price points and interest rates where would they buy right so how</span></p>
<p><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> Well it&#8217;s one thing for another because if they have the opportunity to cash out on good equity yes okay You may not be able to lock in the same rate you currently have on your home, but you have the ability to take that cash out and maybe create a strategy where you can multiply your investment portfolio. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Maybe you&#8217;re going from owning one property to all of a sudden being able to afford two properties because you have enough cash. So you I mean that&#8217;s something you have to sit down with your agent and discuss to see what will be the right approach. But there&#8217;s a motivation if there&#8217;s enough equity.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">Amazing. I mean, as a global network, you have a lot of benefits. But as a business, uh, as running a business, how do you attract new clients? How do you make sure that you&#8217;re always having um, you know, you&#8217;re always in front of new people that you can help and represent, either buyer or selling?</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> I do a lot of networking myself. I also have guys like you in my life and like Stephen who&#8217;s back there. Um TREM I mean can I talk about it? Yeah. </span><a href="https://www.tremgroup.com">TREMGroup</a><span style="font-weight: 400;"> and IDX Boost have been also a great help uh along the way and we go back to the edgewater days where way before we got buyers. So that but I think the main thing is always be open to meet new people, connect and a happy client is going to send you another client. That&#8217;s been my biggest source of, you know, referrals in this industry. It&#8217;s not just thinking about one transaction. It&#8217;s about the relationship you&#8217;re building with that client because that happy client will send you more business your way. </span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Carlos: </b><span style="font-weight: 400;">Definitely. Stephen has a saying and we keep talking about this. </span><a href="https://www.tremgroup.com">It&#8217;s not just lead generation, marketing is relationship generation.</a><span style="font-weight: 400;"> It&#8217;s making sure that you&#8217;re, you know, providing a good service. You&#8217;re being uh authentic and you&#8217;re helping people. So, you know, once that trust is set, then they will refer more people to your business. So, we definitely agreed on that. But I also know that you represent and help a couple of very unique developers that you believe in. Now, what are some of those that Vanessa Gomez and and the team are uh seeing in the biggest opportunity for your clients?</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> Some of you want me to talk about the projects specifically?</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">Yes</span><b><br />
</b><b><br />
</b><b>Vanessa: </b><span style="font-weight: 400;">Okay. So, personally, there&#8217;s one particular project um GEM Miami World Center. Um the developer Napali Group is based out of New York and they&#8217;re known for their high-end product and finishes. I think it&#8217;s a building that is going to be a beautiful building, but most importantly, it&#8217;s the quality of the finished product that it&#8217;s going to be different to what we&#8217;re used to down here. I think Napali Group brings in their expertise from New York and really having this to be their first tower in Miami, they really want to make it a statement. They&#8217;re also building the advisory for Lauderdale, but personally in Miami, I think that&#8217;s one project that I will keep my eyes on.</span><span style="font-weight: 400;"><br />
</span><b>Carlos: </b><span style="font-weight: 400;">Tell me a little bit more. I mean, uh, amenities, lifestyle, finishes. What are your personal favorites?</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> Personal favorites? I mean, I still love them. Yesterday, I was at the Mandarin Oriental. Um, that&#8217;s definitely going to be nothing like it in Miami. um Brickell Key. It&#8217;s a beautiful private island or enclave for those who know Miami. And yes, the price point is, you know, a little bit on the higher end, but the location and you cannot replicate that piece of land. So, that&#8217;s also something, you know, for the higher end buyer that is looking to get something. It&#8217;s definitely a project that I think it&#8217;s absolutely gorgeous.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Carlos: </b><span style="font-weight: 400;">Location, privacy</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> And the developer Swire, I mean, they built Brickell Key, so that&#8217;s definitely a jewel in the island.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Carlos: </b><span style="font-weight: 400;">Amazing. Um, Vane, a lot of people that are watching today are also real estate professionals. Some of them are starting their careers now. So I always want to dedicate a little bit of space for those agents who are starting in the industry now or recently started in the past year or two. Um and I would like them to hear some advice from you on what would you recommend a new real estate professional to be doing to to again to build a career to build a business to grow in today&#8217;s market. What are your thoughts on that?</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> Followup, so important to follow up. Um, build relationships with your clients. Don&#8217;t think about just the commission. Think about what&#8217;s best for your client. Whether you&#8217;re representing the seller or buyer or both, think about making your client happy and enjoy what you do. If you don&#8217;t like selling real estate, if you don&#8217;t like showing houses, if you don&#8217;t like just go find another job because you have to love what you do. And when you love what you do, the money will follow.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Carlos: </b><span style="font-weight: 400;">So, if you&#8217;re a new real estate agent, you heard it from Vanessa Gomez here in the pipeline. So, thank you so much. I mean, is there anything else that you would like to talk about today in regards to your team, in regards to the broker, in regards to yourself? Anything that you want to mention to the viewers? Well, I think um right now we&#8217;re using this space to deliver a message and that message is Engel and Völkers is now in Miami. We are inviting those who understand luxury, who understand service and who like the boutique approach that we have to, you know, come talk to us. If you&#8217;re a real estate agent wanting to elevate your career, that&#8217;s exactly what we&#8217;re doing. We&#8217;re here to raise the standard in the industry in Miami and come talk to us.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Vanessa:</b><span style="font-weight: 400;"> So Engel and Völkers in the emerging Miami market starting with new developments. So you heard it here first. Now Vanessa, how can agents, buyers, sellers find you guys digital today? So you can go to our website. Um, we have our developments evmiami.com and we have our official miami.evrealestate.com website. You can visit us there. We also have a location in Edgewater. We have our location in South of Fifth right on Ocean and First and hopefully before the end of the year we will have our new uh Coconut Grove location.</span></p>
<p><b>Carlos: </b><span style="font-weight: 400;">Well, Vanessa, thank you so much for being here today. I really appreciate your time.</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> I appreciate you.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"><br />
</span><b>Carlos: </b><span style="font-weight: 400;">Um, so this is going to be the first one of many and we&#8217;ll keep you guys updated in the next episodes. So, thank you so much for joining us today. I really appreciate it.</span></p>
<p><b>Vanessa:</b><span style="font-weight: 400;"> Thank you.</span></p>
<p>The post <a href="https://www.tremgroup.com/engel-volkers-vanessa-gomez-how-can-real-estate-agents-grow-their-preconstruction-network/">Engel &#038; Völkers Vanessa Gomez: How Can Real Estate Agents Grow Their Preconstruction Network</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
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