Real Estate Marketing Automation: 5 Strategies to Boost Leads

Marketing automation in real estate saves you time while delivering better results—I can say that firsthand.

As a digital marketer, I used to spend hours each day in emails.

I followed up with leads, sent reminders, and checked in with past clients. It felt endless. By the time I was done, I barely had the energy to focus on the tasks that grew the business.

Until I found out about automation.

Instead of sending emails over and over, I set up automated follow-ups. Leads stayed engaged, responses increased, and I finally could put all my focus on helping real estate professionals grow their businesses.

It became like my personal assistant, handling the repetitive tasks so I didn’t have to.

Today, we are sharing six strong marketing strategies for realtors.

These will help you work smarter, while saving time, increasing efficiency, and generating more high-quality leads.

Key Takeaways   

• Automation doesn’t replace you. They simplify your efforts
• With the right tools, your site can become a 24/7 lead machine
• CRM is more than a storage for lead information
• Email automation keeps leads engaged
• SMS automation boosts visibility with a 20% higher open rate than email
• Use AI and automation to track and optimize performance

What is Marketing Automation in the Real Estate Industry?

Real estate marketing automation is a technology tool that takes care of repetitive tasks. It makes your workflows easier and boosts productivity.

This lets you focus on closing deals and growing your business.

You’re still in control, but instead of spending hours on manual tasks, you oversee the process while the system works in the background—helping you generate more leads, nurture relationships, and close deals faster.

In fact, 80% of marketing automation users generate more leads, while 77% see higher conversions.

Now, let’s explore the best automation strategies to help you maximize results.

5 Automated Real Estate Marketing Strategies

We’ve broken down our digital marketing formula into three simple steps: Attract, Convert, and Close Deals.

Why? Because at TREM, we believe every realtor’s success relies on mastering all three.

You can’t close deals without first attracting and converting leads.

They all work together—miss one, and the whole system falls apart.

Let’s start with the first step—Attracting high-quality buyers and sellers.

ATTRACT 

1. Automate & Attract: Bring Buyers & Sellers to Your Site

Automation can help attract traffic to your real estate website by optimizing digital marketing efforts, ensuring consistent engagement, and leveraging AI-driven insights. 

✔️Easy Content Creation: You can use ChatGPT to write your blog content, Instagram captions, and more, but don’t rely on it completely. A 50/50 mix of AI and your personal touch works best, keeping things real while still saving you time. Plus, you can create AI-generated real estate listing descriptions.

✔️Google Ads Automated Rules: Set rules to pause low-performing ads, increase budgets, or adjust bids based on performance. You can also use Scripts to stop your ads based on your budget so you don’t overspend it until the first day of the next month or even a script that pauses underperforming keywords. 

• Example: Pause keywords with a CTR below 2% after 7 days.

✔️Meta Advantage+ Campaigns: Uses AI to automate targeting, bidding, and creative selection on Facebook & Instagram. Automate ad variations by uploading multiple images, headlines, and CTAs and optimizing for better campaign management.

✔️Boost Your SEO Efforts: AI can help analyze search trends and suggest the best keywords for your content, improving your site’s ranking on Google. More visibility means more traffic and higher chances of converting visitors into clients.

✔️Schedule Social Media ads: You can use automated real estate content and ad campaigns scheduling for Instagram and other social platforms like Facebook or Linkedin to run at optimal times.

Plan and schedule your content ahead of time to post at the best moments. That way, your social media stay active without the daily effort, helping more people find you, engage with your content, and stay connected. This saves you time while ensuring your brand stays visible to the right audience consistently. Besides, AI chatbots respond to comments and DMs instantly.

We recommend tools like: Hootsuite, Buffer, Sprout Social

CONVERT

2. Turn Your Website into a 24/7 Lead Magnet with Automation

Your website can’t just showcase properties and look good—it needs to work for you. With the right automation tactics, your site becomes more than a digital brochure. It becomes a strong, always-active lead generation tool.

It captures inquiries, engages visitors, and nurtures prospects all day.

✔️Re-engage Cold Leads: Use retargeting ads to show ads to people who already visited your website or engaged with your content, dynamic property ads personalized for each lead. You can do so on Google and Meta, use dynamic ads to show personalized ads based on user behavior.

People who see your ads again are 70% more likely to take action.

We recommend tools like: Facebook Ads, Google Ads, AdRoll

✔️Auto-Updated Listings: IDXboost is the tech that allows you to automatically upload MLS listings to your site so visitors can see only the latest properties and the most recent info.

✔️Property Alerts: IDXboost also automatically sends property alerts that match a lead’s preferences to keep them nurtured while encouraging them to take action.

These are the types of property alerts it sends:

• New Listings: Matching their search criteria.
• Price Changes: Reductions or increases in listings they’ve viewed.
• Status Updates: Alerts when properties go pending, sold, or active again.

✔️Convert Visitors into Leads: With the right IDX integration, you can get more leads, making people register to be able to see property details will turn casual visitors into prospects. Understand what IDX is in real estate and how the right one will optimize your conversion rate. 

✔️Capture Forms: While visitors are browsing your real estate website, set up a pop-up form offering exclusive listings or insider market insights in exchange for their contact info after 30 seconds of navigating the website. This is how you turn casual visitors into potential clients without lifting a finger.

✔️Smart Scheduling: Allow leads to book appointments or private showings at their convenience with an online calendar, like the TREMGROUP calendar.

✔️Instant Lead Engagement: Boost lead generation by 33% with AI-powered chatbots working around the clock to respond to queries, get information, qualify leads, and schedule viewings. How to use AI-powered chatbots for lead nurturing

• Always On: Chatbots for real estate websites work 24/7, so they’re ready to chat with potential clients anytime. You don’t have to worry about missing a lead, even if it’s late at night or over the weekend.
• Instant Replies: They respond immediately to any questions, whether it’s about a property or pricing. That means you don’t lose anyone while they’re waiting for an answer.
• Qualifying Leads: Chatbots can ask simple questions to figure out what the lead is looking for—whether they’re buying, selling, or just browsing. This helps you focus on the people who are actually ready to make a move.
• Schedule Showings: When a lead shows interest, chatbots can book a property showing or meeting. This way, you don’t have to chase people to set a time.
• Personal Touch: Good chatbots get smarter over time. They can use information from the chat to make it feel more personal. This helps build trust and brings leads closer to a deal.

We recommend tools like: Drift, ManyChat, Structurely

3. Let Automation Handle Your Lead Communication

Building strong relationships requires communication, but managing it all can be exhausting.

✔️Stay Organized Without the Extra Work: Real estate CRM automation centralizes your leads, automates follow-ups, and keeps you on track. It can help you organize your emails without the headaches.

✔️CRM-Triggered Actions: Automatically capture and organize leads from various sources, then follow up with them through automation. Automate lead scoring, reminders, and follow-ups based on user interactions.

• Website Visits: Personalized outreach based on behavior, automated trigger emails or texts if a lead views a property page.
• Saved Searches: Notify leads when properties matching their preferences hit the market.
• Inactive Leads: Set reminders to re-engage cold leads.

We recommend tools like: Salesforce, Follow Up Boss

✔️Focus on the Right Leads: With tools like CRM and AI for real estate marketing, you won’t waste time on people who aren’t ready to buy or sell. Just the ones more likely to convert.

✔️Automated Emails: MailChimp is a useful tool for realtors. It helps automate emails and makes it easy to nurture leads without much effort. With email automation, you can start nurturing leads right from the beginning. Just create a series of emails. We will send these automatically based on the lead’s status. This will help guide them to take action.

This process happens without you needing to track every step. It ensures that the right message reaches the right person at the right time, increasing conversions by 30%. Here’s an example of a simple but effective drip campaign for real estate professionals:

• Welcome Email: Sent immediately after registration to create a positive first impression.
• Follow-up Emails: Sent 2-3 days later, tailored to user behavior, to keep the lead engaged.
• Educational Emails: Sent after 7 days with valuable content to nurture the relationship.
• Agent Introduction: Sent after 13 days to introduce yourself and build rapport.
• Check-In Emails: Sent after 20 days to see if they need assistance or have any questions.

Here are more email drip campaign strategies for realtors:

• Follow-ups: Keep the conversation going. If a lead looks at a property but does not take the next step, send a follow-up. Include similar listings, an invite for a consultation, or answers to common questions.
• Newsletters: Share market insights, financing tips, and selling strategies to position yourself as an expert.
• Re-Engagement Emails: If a lead goes quiet, bring them back with updates, special offers, or personalized recommendations.

✔️Automated SMS: Not everyone checks their email immediately, but SMS messages have a 20% higher open rate than email, making them a more effective way to grab attention quickly. Use SMS automation for real estate follow-ups. Send personalized text messages with updates on new listings or market changes to keep them informed and engaged. Here are some messages you can automate:

• Follow-up SMS: If a lead hasn’t responded to your email, a quick text with a friendly nudge can reignite interest.
• Property Alerts: Send SMS notifications when a new property matches their preferences or if there’s a price drop.
• Appointment Reminders: Use SMS to remind leads about scheduled calls, meetings, or showings.

Implementing these strategies effectively requires expertise and the right tools. We, TREM Group, a top real estate marketing agency with cutting-edge digital solutions and deep industry knowledge, can help you maximize your online presence, attract high-quality leads, and grow your real estate business. Just send us a message.

CLOSE THE DEAL

Automation helps you attract and convert leads efficiently, but when it comes to closing the deal, a personal touch makes all the difference.

At this stage, the lead has already shown strong interest. And instead of relying on automation, we recommend handling this process yourself—building trust, addressing concerns, and guiding them toward a confident decision.

Real estate is a people-driven business, and no technology can replace the impact of a one-on-one conversation.

Use automation to get leads to this point, then take over personally to secure the deal. 💡But, since real estate thrives on relationships, we’ll share two more strategies you can apply after the deal is done to maximize long-term success.

4. Stay Top of Mind with Automated Marketing

Closing the deal is just the beginning, you have to keep the relationship.

✔️Stay Connected After the Sale: Just because the transaction is over doesn’t mean the relationship should be. Keeping in touch with past clients ensures they think of you when they (or someone they know) need real estate services in the future. Here’s how automation can help:

• Client Check-Ins: Send a quick, automated “How’s everything?” a few months after closing.
• Referral Requests: Casually ask for reviews or referrals when the timing feels right.
• Home Anniversary Emails: Celebrate their purchase anniversary with a fun message or small gift.
• Post-Sale Resources: Share helpful home maintenance tips to stay top of mind and add long-term value.

5. Track, Tweak & Scale Your Automation

No strategy is perfect from the start, but automation helps you refine your approach over time.

✔️Analyze performance: Use tools to track key metrics such as conversion rates, ad performance, and lead behavior. This way, you can see what works, make improvements based on data, and adjust your strategy for better results. Here are some tools you can use to track performance:

• Google Analytics: Track website traffic, conversions, and user behavior.
• Facebook, Insta & Google Ads: Monitor the performance of your paid campaigns, including ROI and audience engagement.
• MailChimp: Analyze the performance of your email campaigns with open rates, click-through rates, and more.

✔️ Lead Scoring: Use predictive analytics for real estate lead targeting, like automated lead scoring for real estate CRM.  It uses AI tools to rank leads automatically. This helps you focus on the best prospects and improve your follow-up strategies.

Final Thoughts

In 2025, real estate success isn’t about working longer hours—it’s about working smarter. Real estate marketing automation is no longer a luxury—it’s a necessity for agents and brokerages looking to stay ahead in a competitive market helping you reduce repetitive tasks, like sending emails and follow-ups.

This lets you focus on what matters: closing deals and growing your business. With tools like AI, CRMs, and automated emails, you can attract the right leads. You can keep them engaged and stay in their minds, even after the sale. The numbers say it all: automation helps you generate more leads, boost conversions, and save time.

So, why not embrace it? Your real estate business will run smoother, and you’ll have more time to focus on what you love.

Investing Money in Marketing With No Results?

Real estate professionals like you turn to us when their marketing isn’t working. Stop wasting your budget on strategies that don’t deliver. Let’s create a marketing plan that drives real growth and success for your business.

Connect with an expert now