Real Estate Marketing Technology changes all the time…Real Estate Property Search / March 5, 2015
Real Estate Marketing Technology changes all the time. That’s why at TREM Group we’re bringing new innovation and design to every website we build, pushing the boundaries to maximize our clients’ leads and user experience.
OK, all that sounds cliche, right? Well, do you remember 10 years ago? That’s when Google Maps was developed. No one had ever perused a neighborhood from the comfort of their home. In fact, few people searched for real estate online. Zillow did not exist yet. People who were interested in buying a new home were forced to visit local Realtors’ websites and hope for lots of pictures. Or, they did things the old-fashioned way: visiting locations in person.
Of course, no technology that exists right now can replace the importance of physically visiting a property. But now it’s easy to rule out options and identify priorities based on a variety of virtual tools. That’s why at least 85 percent of real estate leads now come from the web, and more than half come from the mobile web. When you invest in a TREM Group website, we provide all of the best innovative technology to boost your business:
The most advanced IDX: One of the most frustrating things for consumers on many websites is finding out-of-date or inaccurate listings. We turn that negative experience upside down by providing the most advanced IDX in the industry. It’s updated three times daily and includes additional features, like recently closed and pending sales.
Interactive maps: Here’s another point where we turn a typically negative experience into something positive that will encourage users to return to your site. Our maps are accurate and fast. They’re 100 percent searchable, so your users can narrow down their options by price, neighborhood or any number of other criteria.
Featured listings: If you’re looking to spotlight properties or even entire communities, you’re going to want a way to make them stand apart from all the other hundreds or thousands of units on your website. Our marketing experts give our clients the option of featuring those properties, boosting their search-engine optimization and guiding on-site users toward those listings. The interface is so simple that anyone can update the pages at will.
Rich multimedia: One last thing we’ll mention here. You know when you visit a webpage that has a lot of photos and videos and it takes forever to load? Often you give up and go to another page, even if it’ll only take a few seconds. We take those seconds seriously. When TREM Group builds your website, we give you the splashy art and videography you need without bogging down your website.
Something we’ve talked about in other posts is responsive design. It’s imperative that your real estate website is looked upon with favor by Google; and that means being fast and clean on any device, no matter how small. All of the real estate marketing technology we use is completely responsive to any size or platform.
Real estate technology is always changing. If you’d like to learn more about how we can help you stay ahead of the curve, please call 305-705-5000.