Lucas Lechuga is a seasoned real estate professional with over 15 years of real estate sales experience and a member of the Master Brokers Forum – a distinguished organization comprised of South Florida’s top real estate professionals.
Additionally, Lucas has earned the prestigious Certified Luxury Home Marketing Specialist and Million Dollar Guild designations.
Lucas has always had a strong interest in real estate, marketing, and the customer side of things. He’s also really into technology and creating digital content. Lucas realized that technology could help him stand out in his local market. He knew how to make great content, but he needed a better setup to support the growth of his website.
He required a platform to host his unique content and improve his website’s search visibility. Additionally, he wanted to connect his site with the MLS board to display real-time information about the city’s buildings and available properties.
Both Lucas and the agency understood that Lucas’s objectives could only be realized through a tailored approach that combined a custom website, his content, the MLS, and advanced SEO techniques.
The agency developed a completely personalized real estate website for Lucas’s brand, Miami Condo Investments. This involved a brand-new design and user experience overhaul, spanning from the homepage to the smallest details of property searches and results.
Furthermore, the fully custom real estate website featured an intricate, exclusive IDX integration specifically designed to showcase active luxury condominium listings, seamlessly blending them with the unique and optimized content for search engines and syndication across the web.
To accommodate the rapidly growing organic traffic coming from search engine of people researching properties on the site, a dedicated server with high bandwidth capabilities had also to be put into place.
Thanks to consistent content creation and ongoing updates to the website, Miami Condo Investments now boasts the most comprehensive collection of condominiums and preconstruction projects within the city.
His website plays a pivotal role in setting him apart from fellow agents, drawing an impressive average of 124,000 unique visitors each month, spanning across 150 countries worldwide.
In South Florida, there’s simply no other agent- or broker-owned website that can rival this level of achievement.
Level up your real estate career with our lead generation & marketing tips.