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	<title>Stephen Matsumoto - Chief Marketing Officer</title>
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	<link>https://www.tremgroup.com/author/stephen-matsumoto/</link>
	<description>Luxury Real Estate Digital Marketing Agency</description>
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	<title>Stephen Matsumoto - Chief Marketing Officer</title>
	<link>https://www.tremgroup.com/author/stephen-matsumoto/</link>
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		<title>From Midnight Click to $10.2M: Inside a Luxury Real Estate Lead Generation System</title>
		<link>https://www.tremgroup.com/luxury-real-estate-lead-generation-case-study-acqualina/</link>
					<comments>https://www.tremgroup.com/luxury-real-estate-lead-generation-case-study-acqualina/#respond</comments>
		
		<dc:creator><![CDATA[Stephen Matsumoto]]></dc:creator>
		<pubDate>Thu, 09 Jul 2026 18:11:55 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[how to get real estate leads]]></category>
		<category><![CDATA[Luxury real estate marketing]]></category>
		<category><![CDATA[luxury real estate marketing ideas]]></category>
		<category><![CDATA[real estate lead generation companies]]></category>
		<category><![CDATA[real estate leads]]></category>
		<category><![CDATA[Real estate marketing systems]]></category>
		<guid isPermaLink="false">https://www.tremgroup.com/luxury-real-estate-lead-generation-case-study-acqualina/</guid>

					<description><![CDATA[<p>Chasing lead volume in the luxury market is a waste of time. High-end agents need...</p>
<p>The post <a href="https://www.tremgroup.com/luxury-real-estate-lead-generation-case-study-acqualina/">From Midnight Click to $10.2M: Inside a Luxury Real Estate Lead Generation System</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p><span style="font-weight: 400;">Chasing lead volume in the luxury market is a waste of time. High-end agents need a faster way to filter serious buyers from the noise. This case study breaks down how TREMGroup’s digital infrastructure captured a single late-night click and converted it into a $10.2 million closing at </span><a href="https://acqualinaresidences.tobongroup.com/"><span style="font-weight: 400;">The Estates at Acqualina</span></a><span style="font-weight: 400;"> in just 66 days by connecting smart marketing with an immediate sales response for Tobon Group. </span></p>
<h2><b>Overview</b></h2>
<p><span style="font-weight: 400;">A high-net-worth buyer registered on Tobon Group’s website in the middle of the night after clicking a targeted ad. Instead of letting the lead sit until morning, the platform tracked the buyer’s exact behavior on the site, triggered an immediate workflow, and qualified the client within hours. Just 19 days after registration, the property was under contract, officially closing at $10.2 million. </span>   <span style="font-weight: 400;">This breakdown demonstrates what happens when you combine rapid response times with intelligent user data. It’s the ultimate framework to secure luxury buyers before the competition even knows they’re looking. </span>  </p>
<h2><b>The entry point: A midnight inbound signal</b></h2>
<p><span style="font-weight: 400;">The journey began on February 19 at 11:39 PM, when a high-intent prospect landed on the Tobon Group platform after clicking a Google ad for Acqualina. The targeted Google ad was engineered specifically to attract serious beachfront buyers, making it a highly effective tool for real estate lead generation. </span>   <span style="font-weight: 400;">While the buyer slept, the system went to work. It automatically captured his information, tracked his initial property interests, and routed the data to the inside sales team so no time would be lost the following morning. </span> <img fetchpriority="high" decoding="async" class="alignnone wp-image-3868 size-full" src="https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-and-Marketing-Timeline.png" alt="Timeline of a Lead who came from a Marketing ad for a Luxury beachfront condo at The Estates at Acqualina and ended under contract in 19 days.
" width="1280" height="720" srcset="https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-and-Marketing-Timeline.png 1280w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-and-Marketing-Timeline-300x169.png 300w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-and-Marketing-Timeline-1024x576.png 1024w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-and-Marketing-Timeline-768x432.png 768w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-and-Marketing-Timeline-1200x675.png 1200w" sizes="(max-width: 1280px) 100vw, 1280px" /></p>
<h2><b>Website data vs. Buyer truth</b></h2>
<p><span style="font-weight: 400;">The real power of luxury real estate marketing lies in behavioral tracking. It’s what separates generic form submissions from actual high-intent buyers. Before an agent ever picked up the phone, the website had already logged that this prospect spent time browsing three specific units at </span><a href="https://acqualinaresidences.tobongroup.com/"><span style="font-weight: 400;">The Estates at Acqualina.</span></a>   <span style="font-weight: 400;">When the Inside Sales Agent (ISA) made the first call the following morning at 11:40 AM, they weren&#8217;t flying blind. Although the initial registration form only showed interest in a $6.995M property, the platform had already uncovered the buyer’s real focus on premium inventory.</span>  </p>
<h2><b>The pivot point: High-intent conversation</b></h2>
<p><span style="font-weight: 400;">In the luxury market, an inbound text is the ultimate green light. At 2:20 PM, the prospect sent a direct message that skipped all the usual small talk:</span>   <i><span style="font-weight: 400;">“We’re visiting for the weekend. Do you have any showings tomorrow?” </span></i>   <span style="font-weight: 400;">The team executed with absolute precision. Within 44 minutes, the ISA connected with the buyer on a phone call lasting exactly 3 minutes and 59 seconds. In under four minutes, they qualified the client across three essential checkpoints:</span>  </p>
<ul>
<li style="font-weight: 400;" aria-level="1">
<p><b>Price point:</b><span style="font-weight: 400;"> The buyer’s real ceiling was $7.5M to $15M, double the amount from the signup form.</span></p>
</li>
<li style="font-weight: 400;" aria-level="1">
<p><b>Farming area: </b><span style="font-weight: 400;">A strict focus on beachfront 3 to 4 bedroom units at Acqualina.</span></p>
</li>
<li style="font-weight: 400;" aria-level="1">
<p><b>Timeline: </b><span style="font-weight: 400;">They needed to see properties immediately before their weekend trip ended on Sunday.</span></p>
</li>
</ul>
<p><img decoding="async" class="alignnone wp-image-3869 size-full" src="https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-Qualification.png" alt="In Real estate lead generation there are three checkpoints. The Price point, Farming area and the Timeline a real estate agent needs to have return on investment." width="1280" height="720" srcset="https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-Qualification.png 1280w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-Qualification-300x169.png 300w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-Qualification-1024x576.png 1024w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-Qualification-768x432.png 768w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-Qualification-1200x675.png 1200w" sizes="(max-width: 1280px) 100vw, 1280px" /></p>
<h2><b>Frictionless handoff to the field</b></h2>
<p><span style="font-weight: 400;">By 3:15 PM, the ISA logged these structured notes directly into the CRM, passing a fully verified, high-intent buyer to the field agent. An introduction text was sent to the buyer shortly after to seamlessly bridge the gap from conversation to an active relationship. Advanced </span><a href="https://www.tremgroup.com/real-estate-marketing/lead-generation-for-realtors/"><span style="font-weight: 400;">real estate marketing systems</span></a><span style="font-weight: 400;"> support the pipeline, but fast human execution is what secures the client. </span>   <span style="font-weight: 400;">Because the field agent received exact clarity on the buyer’s budget and criteria, there was no need for repetitive questions or wasted property visits. By February 23 just three days after the initial late-night click, the agent was already conducting active showings with a buyer in motion.</span>  </p>
<h2><b>The ultimate result: Speed compounds revenue</b></h2>
<p><span style="font-weight: 400;">The momentum generated by a synchronized system carried all the way to the closing table. On March 11, just 19 days after registration, an offer was accepted on Unit #2004 at The Estates at Acqualina. </span>   <b>Key Transaction Metrics</b>  </p>
<table style="border-collapse: collapse; width: 100%; max-width: 400px; font-family: sans-serif;">
<tbody>
<tr style="border: 1px solid #777;">
<td style="padding: 10px; font-weight: bold; border: 1px solid #777;">Final closed price</td>
<td style="padding: 10px; text-align: right; border: 1px solid #777;">$10,200,000</td>
</tr>
<tr style="border: 1px solid #777;">
<td style="padding: 10px; font-weight: bold; border: 1px solid #777;">Speed to contract</td>
<td style="padding: 10px; text-align: right; border: 1px solid #777;">19 days</td>
</tr>
<tr style="border: 1px solid #777;">
<td style="padding: 10px; font-weight: bold; border: 1px solid #777;">Total lifecycle</td>
<td style="padding: 10px; text-align: right; border: 1px solid #777;">66 days</td>
</tr>
<tr style="border: 1px solid #777;">
<td style="padding: 10px; font-weight: bold; border: 1px solid #777;">Negotiated savings</td>
<td style="padding: 10px; text-align: right; border: 1px solid #777; font-weight: normal;">$700,000</td>
</tr>
</tbody>
</table>
<p>&nbsp;</p>
<p><span style="font-weight: 400;">The transaction officially closed at $10,200,000 with the agent successfully negotiating $700,000 off the original asking price for the buyer. This incredible velocity is a direct result of knowing exactly </span><a href="https://www.tremgroup.com/real-estate-marketing/seo/"><span style="font-weight: 400;">when and how to call real estate leads like a pro</span></a><span style="font-weight: 400;">, catching them while intent is highest instead of letting them sit.</span>   <span style="font-weight: 400;">In the luxury market, hot leads grow cold the second there’s a gap between marketing data and the agent in the field. Bridging this gap changes everything. We built this real estate lead generation framework to ensure that when a high-net-worth buyer lands on your site, you don&#8217;t lose them. The system tracks their data, qualifies them in minutes, and hands them to your agents ready to buy. </span> <img decoding="async" class="alignnone wp-image-3867 size-full" src="https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-CheckPoints.png" alt="TREM built this real estate lead generation framework to ensure that when a high-net-worth buyer lands on a real estate agent's site, they don't lose them.
" width="1280" height="720" srcset="https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-CheckPoints.png 1280w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-CheckPoints-300x169.png 300w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-CheckPoints-1024x576.png 1024w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-CheckPoints-768x432.png 768w, https://www.tremgroup.com/wp-content/uploads/2026/07/Real-estate-lead-generation-CheckPoints-1200x675.png 1200w" sizes="(max-width: 1280px) 100vw, 1280px" />  </p>
<h2><b>Ready to scale your luxury production?</b></h2>
<p><span style="font-weight: 400;">We know exactly what it takes to turn digital traffic into landmark closings. Let’s set up a tailored marketing and sales system that helps your team stay ahead of the competition and accelerate your growth.</span></p>

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<p>The post <a href="https://www.tremgroup.com/luxury-real-estate-lead-generation-case-study-acqualina/">From Midnight Click to $10.2M: Inside a Luxury Real Estate Lead Generation System</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
]]></content:encoded>
					
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			</item>
		<item>
		<title>You Paid for a Beautiful Luxury Real Estate Website. So Why Isn&#8217;t Your Phone Ringing?</title>
		<link>https://www.tremgroup.com/luxury-real-estate-websites-vs-revenue-systems/</link>
					<comments>https://www.tremgroup.com/luxury-real-estate-websites-vs-revenue-systems/#respond</comments>
		
		<dc:creator><![CDATA[Stephen Matsumoto]]></dc:creator>
		<pubDate>Wed, 11 Mar 2026 16:02:03 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Real Estate Marketing]]></category>
		<category><![CDATA[developer websites]]></category>
		<category><![CDATA[high-converting real estate websites]]></category>
		<category><![CDATA[IDX websites for brokers]]></category>
		<category><![CDATA[luxury real estate websites]]></category>
		<category><![CDATA[real estate web design]]></category>
		<category><![CDATA[Real Estate Website Design]]></category>
		<guid isPermaLink="false">https://www.tremgroup.com/luxury-real-estate-websites-vs-revenue-systems/</guid>

					<description><![CDATA[<p>What most real estate website design companies won&#8217;t tell you and what the top-producing agents,...</p>
<p>The post <a href="https://www.tremgroup.com/luxury-real-estate-websites-vs-revenue-systems/">You Paid for a Beautiful Luxury Real Estate Website. So Why Isn&#8217;t Your Phone Ringing?</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>What most real estate website design companies won&#8217;t tell you and what the top-producing agents, brokers, and developers already know. You did everything right. You invested in a professional digital presence. You picked one of the well-known names in luxury real estate web design. You waited; sometimes months, sometimes longer, while they built something that looked incredible. Clean. High-end. The kind of site that makes people say &#8220;wow&#8221; when they land on it. And then you waited for the leads. They didn&#8217;t come. If this story sounds familiar, you&#8217;re not alone. It&#8217;s one of the most common frustrations we hear from agents, team leaders, brokers, and pre-construction developers who come to TREMGroup. They didn&#8217;t fail because they chose the wrong design. They failed because design was the only thing they bought and nobody told them that a pretty design has never closed a deal. A beautiful luxury real estate website without a capture system behind it is just an expensive digital business card.</p>
<h2><b>The Trap of Design-Only Real Estate Websites</b></h2>
<p>There is an entire category of real estate website companies whose entire value proposition is aesthetics. They&#8217;ll show you stunning portfolio pieces. They&#8217;ll talk about brand presence and luxury positioning. They&#8217;ll charge you a premium setup fee and a recurring monthly cost  and what you&#8217;ll get is a site that looks the part. What you won&#8217;t get is a system. No forced registration to capture lead identity at the moment of peak interest. No behavioral tracking to understand who&#8217;s visiting, what properties they are looking at, and when they return. No CRM integration to turn anonymous web traffic into a manageable sales pipeline. No progression architecture to move a stranger from a first click to a booked appointment or a showroom visit. And perhaps most critically — no ROI. Talk to agents or developers who&#8217;ve used these aesthetic-first services for 12 months. Ask them how many qualified leads they generated. Ask them how much market share they captured. The silence is telling. These <a href="https://www.tremgroup.com/real-estate-websites/website-design/">real estate website companies</a> aren&#8217;t building you a revenue tool. They&#8217;re building you a brochure to show at a listing presentation. <img loading="lazy" decoding="async" class="aligncenter wp-image-3361 size-full" src="https://www.tremgroup.com/wp-content/uploads/2026/03/luxury-real-estate-websites-Image-2-scaled.avif" alt="Luxury real estate website design optimized with active conversion tools and revenue generation software." width="2560" height="1396" srcset="https://www.tremgroup.com/wp-content/uploads/2026/03/luxury-real-estate-websites-Image-2-scaled.avif 2560w, https://www.tremgroup.com/wp-content/uploads/2026/03/luxury-real-estate-websites-Image-2-300x164.avif 300w, https://www.tremgroup.com/wp-content/uploads/2026/03/luxury-real-estate-websites-Image-2-1024x559.avif 1024w, https://www.tremgroup.com/wp-content/uploads/2026/03/luxury-real-estate-websites-Image-2-768x419.avif 768w, https://www.tremgroup.com/wp-content/uploads/2026/03/luxury-real-estate-websites-Image-2-1536x838.avif 1536w, https://www.tremgroup.com/wp-content/uploads/2026/03/luxury-real-estate-websites-Image-2-2048x1117.avif 2048w, https://www.tremgroup.com/wp-content/uploads/2026/03/luxury-real-estate-websites-Image-2-1200x655.avif 1200w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /></p>
<h2><b>The Technology Gap in High-End Broker and Developer Websites</b></h2>
<p>Here&#8217;s what the design-first companies don&#8217;t advertise: their underlying technology is thin. One major player in this space is essentially a beautifully designed homepage layered over a collection of third-party WordPress plugins. These plugins weren&#8217;t built for high-volume real estate revenue, they weren&#8217;t built to work seamlessly together, and they certainly weren&#8217;t built to scale for a 100-agent brokerage or a $100M pre-construction development. When something breaks, you wait. When you need a structural change, you submit a support ticket and hope. When you want to understand how your real estate marketing system is actually performing, the data simply isn&#8217;t there. When you want to understand how your <a href="https://www.tremgroup.com/">real estate marketing system</a> is actually performing, the data simply isn&#8217;t there. This is the part that should make you angry: you&#8217;re paying premium prices for infrastructure that was never designed to produce revenue. It was designed to look good in a sales pitch. The question is not whether your website looks like a luxury brand. The question is whether it operates like a revenue system.</p>
<h2><b>The Launch Timeline Problem</b></h2>
<p>Let&#8217;s talk about time because in real estate, time is inventory. The industry standard for getting a custom real estate website built and launched through a traditional agency is 3 to 4 months at best. We&#8217;ve spoken with brokers and developers who waited close to two years. Two years of paying monthly fees. Two years of delayed pipeline. Two years of search traffic you missed. Every month you spend waiting for a website to launch is a month of leads that went into your competitor&#8217;s CRM. When your business depends on speed-to-lead and market capture, being fast matters.</p>
<h2><b>What a High-Converting Real Estate Website Actually Does</b></h2>
<p>At TREMGroup, we built <a href="https://www.idxboost.com/">IDXBoost</a> because we believed the industry deserved better, not just better-looking, but better-performing. The technology behind our websites was engineered specifically for one purpose: to move a stranger through a structured digital transformation toward a transaction. Here is what actual infrastructure looks like:</p>
<ul>
<li style="font-weight: 400;" aria-level="1">Identity Capture: Forced registration that captures name, email, and phone the exact moment a buyer engages with a property or project.</li>
<li style="font-weight: 400;" aria-level="1">Behavioral Intelligence: Tracking that tells you exactly what a lead is searching for, their price range, and the neighborhoods they keep coming back to.</li>
<li style="font-weight: 400;" aria-level="1">Seamless CRM Routing: Every visitor becomes a manageable lead (via Follow Up Boss or your preferred CRM) with a structured follow-up action plan attached instantly.</li>
</ul>
<p>It means your website is not waiting for you to do something with it. It&#8217;s actively working the Rabbit Hole. <img loading="lazy" decoding="async" class="alignnone wp-image-3363 size-full" src="https://www.tremgroup.com/wp-content/uploads/2026/03/high-converting-real-estate-websites-Image-3-scaled.avif" alt="Real estate revenue system dashboard tracking property sales pipeline and agent performance metrics." width="2560" height="1396" srcset="https://www.tremgroup.com/wp-content/uploads/2026/03/high-converting-real-estate-websites-Image-3-scaled.avif 2560w, https://www.tremgroup.com/wp-content/uploads/2026/03/high-converting-real-estate-websites-Image-3-300x164.avif 300w, https://www.tremgroup.com/wp-content/uploads/2026/03/high-converting-real-estate-websites-Image-3-1024x559.avif 1024w, https://www.tremgroup.com/wp-content/uploads/2026/03/high-converting-real-estate-websites-Image-3-768x419.avif 768w, https://www.tremgroup.com/wp-content/uploads/2026/03/high-converting-real-estate-websites-Image-3-1536x838.avif 1536w, https://www.tremgroup.com/wp-content/uploads/2026/03/high-converting-real-estate-websites-Image-3-2048x1117.avif 2048w, https://www.tremgroup.com/wp-content/uploads/2026/03/high-converting-real-estate-websites-Image-3-1200x655.avif 1200w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /></p>
<h2><b>Speed Without Sacrificing Luxury Quality</b></h2>
<p>We can have a fully integrated website live in 48 hours when we have all the assets. In a standard engagement — accounting for client feedback, revisions, and custom branding — our typical launch window is 2 to 4 weeks. Not 3 months. Not 6 months. Not 2 years. Because we built IDXBoost specifically for real estate operators, clients who want to make changes themselves can. The platform is intuitive enough that you don&#8217;t need to file a support ticket and wait three days to update a developer&#8217;s floor plan or add a new team member. You can do it yourself — or hand it to our Operations team. Either way, it gets done fast. Our Google reviews reflect this. Top producers consistently mention the speed, the quality, and the fact that the system actually generates pipeline.</p>
<h2><b>Luxury Design + Revenue Infrastructure (The TREMGroup Standard)</b></h2>
<p>Here&#8217;s what separates a TREM Group website from what most agents and developers have been sold: we don&#8217;t ask you to choose between a beautiful site and a functional one. The professionals winning in their markets are not just the best-looking brands online. They are the operators with the best systems behind their brand. They capture the traffic their competitors miss. Their Speed-to-Lead is under 5 minutes. They know more about their prospects before they ever get on a phone call. And they convert at a higher rate — not because they&#8217;re better salespeople, but because their system is doing the heavy lifting. Your website should be the hardest-working member of your team. Not just the best-dressed.</p>
<h2><b>The Real Cost of Choosing the Wrong Real Estate Website Design</b></h2>
<p>Agents often look at the price difference between a design-first website company and TREMGroup and think they&#8217;re comparing the same thing. They&#8217;re not. When you buy a design-only website, you&#8217;re buying one layer: the visual layer. The capture layer, the CRM layer, the behavioral tracking layer — all of that is missing. You&#8217;ll eventually try to bolt those pieces together through separate subscriptions and vendors that don&#8217;t talk to each other. The hidden cost of the wrong website is not the setup fee. It&#8217;s the leads you didn&#8217;t capture, the pipeline you didn&#8217;t build, and the time you spent waiting for a brochure to do the job of a machine. <img loading="lazy" decoding="async" class="alignnone wp-image-3360 size-full" src="https://www.tremgroup.com/wp-content/uploads/2026/03/IDX-websites-for-brokers-Image-4-scaled.avif" alt="Infographic comparing traditional luxury real estate websites versus performance driven revenue systems.
" width="2560" height="1396" srcset="https://www.tremgroup.com/wp-content/uploads/2026/03/IDX-websites-for-brokers-Image-4-scaled.avif 2560w, https://www.tremgroup.com/wp-content/uploads/2026/03/IDX-websites-for-brokers-Image-4-300x164.avif 300w, https://www.tremgroup.com/wp-content/uploads/2026/03/IDX-websites-for-brokers-Image-4-1024x559.avif 1024w, https://www.tremgroup.com/wp-content/uploads/2026/03/IDX-websites-for-brokers-Image-4-768x419.avif 768w, https://www.tremgroup.com/wp-content/uploads/2026/03/IDX-websites-for-brokers-Image-4-1536x838.avif 1536w, https://www.tremgroup.com/wp-content/uploads/2026/03/IDX-websites-for-brokers-Image-4-2048x1117.avif 2048w, https://www.tremgroup.com/wp-content/uploads/2026/03/IDX-websites-for-brokers-Image-4-1200x655.avif 1200w" sizes="auto, (max-width: 2560px) 100vw, 2560px" /></p>
<h2><b>What Serious Real Estate Operators Know</b></h2>
<p>The agents, teams, brokers, and developers who are generating consistent business from their digital presence understand something the rest of the market doesn&#8217;t. A website is not a destination. It is the entry point into a system. The system is what moves people. The system is what creates revenue. Without the system, even the most beautiful luxury real estate website in your market is just overhead. That&#8217;s the uncomfortable truth nobody in real estate web design wants to say out loud. Because if they did, they&#8217;d have to explain why they&#8217;ve been selling you the one piece that doesn&#8217;t close deals. We build the whole system. From the first search to the final transaction. That&#8217;s The Rabbit Hole. And it starts with a website that actually works. Ready to see what <a href="https://www.tremgroup.com/real-estate-websites/website-design/">real estate website design</a> built for revenue looks like? Talk to our team.   <b>About TREMGroup</b> TREMGroup is a structured revenue architecture firm for real estate professionals. We design and deploy full digital transformation systems — from luxury websites and lead generation to CRM infrastructure and marketing programs — with one objective: moving strangers to transactions, predictably.</p>
<p>&nbsp;</p>

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<p>The post <a href="https://www.tremgroup.com/luxury-real-estate-websites-vs-revenue-systems/">You Paid for a Beautiful Luxury Real Estate Website. So Why Isn&#8217;t Your Phone Ringing?</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
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		<title>Real Estate Marketing Systems Behind High-Converting Agents – As Featured on Redfin</title>
		<link>https://www.tremgroup.com/real-estate-marketing-systems-behind-high-converting-agents-as-featured-on-redfin/</link>
					<comments>https://www.tremgroup.com/real-estate-marketing-systems-behind-high-converting-agents-as-featured-on-redfin/#respond</comments>
		
		<dc:creator><![CDATA[Stephen Matsumoto]]></dc:creator>
		<pubDate>Thu, 05 Mar 2026 23:20:20 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[Real Estate Marketing]]></category>
		<category><![CDATA[real estate digital marketing]]></category>
		<category><![CDATA[real estate lead generation]]></category>
		<category><![CDATA[real estate marketing]]></category>
		<category><![CDATA[Real Estate Website Design]]></category>
		<guid isPermaLink="false">https://www.tremgroup.com/real-estate-marketing-systems-behind-high-converting-agents-as-featured-on-redfin/</guid>

					<description><![CDATA[<p>In today’s digital real estate landscape, real estate lead generation has become more accessible than...</p>
<p>The post <a href="https://www.tremgroup.com/real-estate-marketing-systems-behind-high-converting-agents-as-featured-on-redfin/">Real Estate Marketing Systems Behind High-Converting Agents – As Featured on Redfin</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>In today’s digital real estate landscape, real estate lead generation has become more accessible than ever but converting those leads is where true performance begins. Agents can drive traffic, run ads, and post consistently, yet still struggle to turn online inquiries into real closings. The difference lies in having the right structure behind every lead that comes in. We were recently named an expert by <a href="https://www.redfin.com/blog/marketing-tips-for-realtors/">Redfin</a>, powered by Rocket, in their article <i>“How to Stand Out Online as a Realtor: Marketing Tips That Actually Work”</i>. In the feature, we shared insights on the mechanics of conversion, response time, internet signals, and a disciplined follow-up, and why performance in today’s market depends less on capturing attention and more on what happens in the critical first minutes after a lead is generated. Readers can explore the full article here: <a href="https://www.redfin.com/blog/marketing-tips-for-realtors/"><i>How to Stand Out Online as a Realtor: Marketing Tips That Actually Work.</i></a></p>
<h2><b>Why speed to lead is no longer optional for real estate agents </b></h2>
<p>Most agents understand the importance of generating online leads. What many underestimate is how quickly those leads lose value. Today’s buyers act in moments of intent. When someone requests information or books a showing, that interest has a short window. Without a system to respond efficiently, opportunities fade and competitors step in. Speed-to-lead isn&#8217;t about being available 24/7. Effective response depends on having the right structure in place, automated acknowledgments, smart routing, immediate alerts, and clear response frameworks. The goal is a structured speed.</p>
<h2><b>Not all leads are equal: Learn to read buyer intent</b></h2>
<p>Not every inquiry carries the same weight. Behind every form submission is a pattern of behavior, and behavior reveals intent. Some buyers explore casually. Others signal urgency through the properties they revisit, the details they request, or the speed at which they engage. The real distinction lies in their digital behavior, not their basic contact details. Understanding intent allows agents to prioritize intelligently, personalize follow-up, and match their level of urgency to the buyer&#8217;s readiness. For professionals focused on improving their <a href="https://www.tremgroup.com/real-estate-marketing/lead-generation-for-realtors/">lead generation for realtors</a> strategy, behavioral insight becomes a critical advantage. The agents who convert consistently are not necessarily the ones with the most leads, they’re the ones who know how to categorize, prioritize, and respond based on behavior.</p>
<h2><b>Real Estate Follow-Up Systems: Why Consistency Beats Motivation</b></h2>
<p>Deals are rarely lost because of a lack of talent; more often, they’re lost because follow-up lacks structure. In real estate, timing doesn&#8217;t always align. A prospect may not be ready today, but that doesn&#8217;t eliminate the opportunity. Without a defined process to remain present, conversations lose momentum and eventually disappear. Strong follow-up is built on intentional design, not reminders or bursts of motivation. Pre-scheduled touchpoints, multi-channel communication, and value-driven outreach integrated into a clear workflow ensure consistency over time. In a competitive market, the agents who convert consistently aren&#8217;t the most aggressive. They&#8217;re the most disciplined, maintaining visibility and relevance throughout the decision cycle.</p>
<h2><b>Optimize for conversion, not just visibility</b></h2>
<p>Visibility matters. But traffic alone doesn&#8217;t produce results. An effective <a href="https://www.tremgroup.com/real-estate-websites/website-design/">real estate website design</a> shouldn’t focus only on aesthetics; it should capture inquiries, reveal what buyers care about, and trigger immediate follow-up through your CRM. When someone spends time exploring specific properties or neighborhoods, that isn’t casual browsing: it’s decision-making in progress. Your outreach should reflect that level of intent. The window to act is small, and research shows that the odds of qualifying a lead drop dramatically after just five minutes. The first conversation shouldn’t feel pressured. It should bring clarity, budget, timing, and goals. When marketing is built around behavioral data, structured follow-up, and fast response, it stops being guesswork and becomes a predictable, scalable system for turning online interest into real closings. As Stephen Matsumoto, Chief Marketing Officer at The Real Estate Marketing Group, who has delivered over $5 billion in sales for the clients, explains: <i>“Marketing isn’t about chasing more leads — it’s about capturing intent and responding with speed.”</i></p>
<h2><b>Final Thoughts</b><b></b></h2>
<p>Real estate marketing has evolved. Strong branding and consistent lead generation are important, but they&#8217;re no longer differentiators on their own. What separates high-performing agents today is how intentionally they manage what happens after attention is captured. Growth is driven by structure, responding while intent is high, interpreting behavioral signals, and maintaining disciplined follow-up within a conversion-focused digital environment. This is why a structured real estate digital marketing approach consistently outperforms ad-hoc tactics. These aren’t advanced strategies; they’re quickly becoming the new industry standard. Our inclusion in the conversation with Redfin reflects what we continue to see across markets: the professionals who outperform are those who approach marketing as a system, integrated, measurable and built for long-term performance.  </p>

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<p>The post <a href="https://www.tremgroup.com/real-estate-marketing-systems-behind-high-converting-agents-as-featured-on-redfin/">Real Estate Marketing Systems Behind High-Converting Agents – As Featured on Redfin</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
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		<title>How One Lead Generated $1.54M In Transactions Using a Proven Real Estate Marketing Strategy</title>
		<link>https://www.tremgroup.com/real-estate-marketing-case-study-josh-ziegelbaum/</link>
					<comments>https://www.tremgroup.com/real-estate-marketing-case-study-josh-ziegelbaum/#respond</comments>
		
		<dc:creator><![CDATA[Stephen Matsumoto]]></dc:creator>
		<pubDate>Mon, 05 Jan 2026 15:59:01 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<guid isPermaLink="false">https://www.tremgroup.com/real-estate-marketing-case-study-josh-ziegelbaum/</guid>

					<description><![CDATA[<p>Successful real estate marketing is not about generating the highest volume of leads, it is...</p>
<p>The post <a href="https://www.tremgroup.com/real-estate-marketing-case-study-josh-ziegelbaum/">How One Lead Generated $1.54M In Transactions Using a Proven Real Estate Marketing Strategy</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Successful real estate marketing is not about generating the highest volume of leads, it is about building systems that convert the right real estate leads over time.  This case study demonstrates how one online real estate lead, captured through a targeted digital campaign, resulted in $1.54 million in closed real estate transactions. Using a structured lead generation strategy combined with automated follow-up and personal outreach, TREMGroup helped turn a single real estate inquiry into both a buyer and a seller for agent <a href="https://ziegelbaumgroup.com/josh-ziegelbaum/">Josh Ziegelbaum.</a></p>
<h2><b>Overview</b></h2>
<p>One serious buyer registered on Josh Ziegelbaum’s website through an online ad and was followed up with right away. Even though the buyer wasn’t ready to move immediately, Josh maintained consistent communication through calls, emails, and automated follow-ups over several months. That same buyer eventually purchased a <b>$925,000</b> home in January 2025 and later came back again to list a house for <b>$613,000</b> in September 2025. One online lead turned into repeat business by staying consistent and patient with follow-up. This case study highlights how effective real estate marketing and consistent follow-up create long-term value, not just immediate conversions.</p>
<h2><b>The Entry Point: A Serious Buyer Registers</b></h2>
<p>The journey began on August 25, 2024, when a prospect entered Josh’s real estate pipeline by registering on his website after engaging with an online advertisement. The system immediately triggered an automated email response, ensuring instant engagement, and Josh followed up personally with calls to establish contact and understand the buyer’s goals. This immediate response is a critical component of high-performing real estate marketing strategies.</p>
<p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-3265" src="https://www.tremgroup.com/wp-content/uploads/2026/01/solution1-josh-2.png" alt="Josh Ziegelbaum Website. $3M+ in sales in under 10 months with our real estate marketing system" width="666" height="406" srcset="https://www.tremgroup.com/wp-content/uploads/2026/01/solution1-josh-2.png 666w, https://www.tremgroup.com/wp-content/uploads/2026/01/solution1-josh-2-300x183.png 300w" sizes="auto, (max-width: 666px) 100vw, 666px" /></p>
<p>&nbsp;</p>
<h2><b>Consistency Builds Trust</b></h2>
<p>Over the following weeks, Josh stayed in consistent contact through calls and emails, supported by automated real estate lead generation workflows. Follow-ups on September 6 and 20, October 3 and 11, and a check-in email on October 28 kept the relationship warm without pressure. The buyer wasn’t ready yet, but consistent communication kept the agent top-of-mind.</p>
<h2><b>Intent Reappears</b></h2>
<p>On October 26, the prospect returned to the website and filled out another form, signaling renewed interest. Josh called the same day and continued following up into November.  Even when a call on November 29 revealed the phone number on file was incorrect, Josh didn’t drop the lead. He tracked down the correct number, called again on November 30, and finally reconnected.</p>
<h2><b>From Conversation to Action</b></h2>
<p>That persistence paid off. During the November 30 call, Josh and the buyer aligned clearly on next steps and scheduled an in-person showing for December 3. What started as a months-long digital conversation finally turned into real-world momentum. This moment highlights a key truth: real estate marketing supports relationships, but agents close deals.</p>
<h2><b>The First Win: Real Estate Listing Secured</b></h2>
<p>In January 2025, the buyer purchased a home in Fort Lauderdale for <b>$925,000</b>. A lead that first registered five months earlier officially converted into a closed sale, formalizing the professional relationship and setting the stage for transaction to follow.</p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-3121 size-large" src="https://www.tremgroup.com/wp-content/uploads/2025/12/Real-estate-listing-agreement-generated-from-online-lead-1024x559.jpg" alt="Real estate listing agreement generated from online lead" width="1024" height="559" srcset="https://www.tremgroup.com/wp-content/uploads/2025/12/Real-estate-listing-agreement-generated-from-online-lead-1024x559.jpg 1024w, https://www.tremgroup.com/wp-content/uploads/2025/12/Real-estate-listing-agreement-generated-from-online-lead-300x164.jpg 300w, https://www.tremgroup.com/wp-content/uploads/2025/12/Real-estate-listing-agreement-generated-from-online-lead-768x419.jpg 768w, https://www.tremgroup.com/wp-content/uploads/2025/12/Real-estate-listing-agreement-generated-from-online-lead-1536x838.jpg 1536w, https://www.tremgroup.com/wp-content/uploads/2025/12/Real-estate-listing-agreement-generated-from-online-lead-1200x655.jpg 1200w, https://www.tremgroup.com/wp-content/uploads/2025/12/Real-estate-listing-agreement-generated-from-online-lead.jpg 1600w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<h2><b>Second Transaction: Repeat Business</b></h2>
<p>The story didn’t end at the closing. In September 2025, the same client returned again—this time signing a listing at <b>$613,000</b>. One original online lead evolved into repeat business across different transaction types.</p>
<h2><b>The Result: Real Estate Marketing Built for Long-Term Growth</b></h2>
<p>This wasn’t a quick win. It was a long-term success. Through automated responses, consistent CRM follow-up, and personal persistence, Josh transformed a single qualified lead into multiple revenue opportunities. One system. One relationship. Long-term results. This case study demonstrates how real estate marketing, when executed correctly, produces predictable and scalable results. <a href="https://www.tremgroup.com/real-estate-marketing/lead-generation-for-realtors/">TREMGroup’s real estate lead generation systems</a> are designed to convert real estate interest into long-term revenue, not just one-time transactions.</p>

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<p>The post <a href="https://www.tremgroup.com/real-estate-marketing-case-study-josh-ziegelbaum/">How One Lead Generated $1.54M In Transactions Using a Proven Real Estate Marketing Strategy</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
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		<title>Real Estate Marketing System: How to Turn a Stranger on the Internet Into a Closed Deal</title>
		<link>https://www.tremgroup.com/real-estate-marketing-system-how-to-turn-a-stranger-on-the-internet-into-a-closed-deal/</link>
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		<dc:creator><![CDATA[Stephen Matsumoto]]></dc:creator>
		<pubDate>Wed, 05 Nov 2025 14:07:43 +0000</pubDate>
				<category><![CDATA[Insights]]></category>
		<category><![CDATA[real estate lead generation]]></category>
		<category><![CDATA[real estate marketing]]></category>
		<guid isPermaLink="false">https://www.tremgroup.com/real-estate-marketing-system-how-to-turn-a-stranger-on-the-internet-into-a-closed-deal/</guid>

					<description><![CDATA[<p>🔥 Introduction to Real Estate Marketing If you’re a real estate agent who’s tired of...</p>
<p>The post <a href="https://www.tremgroup.com/real-estate-marketing-system-how-to-turn-a-stranger-on-the-internet-into-a-closed-deal/">Real Estate Marketing System: How to Turn a Stranger on the Internet Into a Closed Deal</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="wp-block-embed">
<div class="wp-block-embed__wrapper"><iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/fceJ-rI1wgQ?si=ylO2JrqjTrHmyBe3" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen"></iframe></div>
</div>
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f525.png" alt="🔥" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Introduction to Real Estate Marketing</h2>
<p>If you’re a real estate agent who’s tired of pouring money into ads that don’t convert, it’s time to understand what a true <a href="https://www.tremgroup.com/real-estate-marketing/lead-generation-for-realtors/"><strong data-start="691" data-end="723">real estate marketing system</strong></a> looks like — one built to turn cold online leads into real clients and closings. Most agents wake up already in motion — juggling clients, chasing leads, updating listings, replying to cold messages that go nowhere. By the end of the week, they’ve spent hundreds (sometimes thousands) on ads or lead platforms that promise results, but all they really gain is frustration. The truth is, it’s not their effort that’s broken — it’s the system. They’re trying to scale without structure, throwing time and money into tactics instead of processes. That’s where a <strong data-start="757" data-end="789">real estate marketing system</strong> changes everything: it replaces guesswork with predictability, chaos with control, and endless hustle with measurable growth. <br data-start="687" data-end="690" />At <strong data-start="693" data-end="707">TREM Group</strong>, we’ve built and refined a proven 6-layer process called <strong data-start="765" data-end="784">The Rabbit Hole</strong>, used by top agents and developers to generate predictable, measurable results from online marketing. This isn’t theory — it’s the same system behind over <strong data-start="940" data-end="975">$5 billion in real estate sales</strong> across Florida and beyond.</p>
<hr />
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f3af.png" alt="🎯" class="wp-smiley" style="height: 1em; max-height: 1em;" /> The 6 Layers of a Real Estate Marketing System</h2>
<p>The Rabbit Hole is built on six layers:</p>
<ul>
<li style="list-style-type: none;">
<ul>
<li>3 <strong>online layers</strong> that handle traffic and conversion</li>
</ul>
</li>
</ul>
<ul>
<li>3 <strong>offline layers</strong> that handle qualification and sales</li>
</ul>
<p>Let’s break it down.</p>
<hr />
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f310.png" alt="🌐" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong>Layers 1–3: The Online Side of Real Estate Marketing</strong></h2>
<p>These layers focus on <strong>digital visibility</strong>, <strong>traffic flow</strong>, and <strong>lead generation</strong> — your marketing machine before any human contact occurs.</p>
<hr />
<h3><strong>Layer 1: Impressions — Being Seen by the Right Audience</strong></h3>
<p><img loading="lazy" decoding="async" class="aligncenter wp-image-2426 size-large" src="https://www.tremgroup.com/wp-content/uploads/2025/10/ChatGPT-Image-Oct-22-2025-12_47_48-PM-1024x683.png" alt="Screenshot-style image of a Google Search results page showing realistic ads for ‘Coral Gables homes for sale" width="1024" height="683" srcset="https://www.tremgroup.com/wp-content/uploads/2025/10/ChatGPT-Image-Oct-22-2025-12_47_48-PM-1024x683.png 1024w, https://www.tremgroup.com/wp-content/uploads/2025/10/ChatGPT-Image-Oct-22-2025-12_47_48-PM-300x200.png 300w, https://www.tremgroup.com/wp-content/uploads/2025/10/ChatGPT-Image-Oct-22-2025-12_47_48-PM-768x512.png 768w, https://www.tremgroup.com/wp-content/uploads/2025/10/ChatGPT-Image-Oct-22-2025-12_47_48-PM-1200x800.png 1200w, https://www.tremgroup.com/wp-content/uploads/2025/10/ChatGPT-Image-Oct-22-2025-12_47_48-PM.png 1536w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /> This is where your marketing journey starts. A potential client sees you on Google, YouTube, or Meta. The key is not just to be visible — but to be visible <strong>to the right person</strong>.</p>
<blockquote>“If you’re selling Ferraris, don’t market to people looking for bicycles.”</blockquote>
<p>Your ad targeting should filter for <strong>location, price point, and buyer intent</strong>. For example, we don’t target “Miami real estate” — we target <strong>Coral Gables homes for sale</strong> or <strong>Brickell condos under $1M</strong>.</p>
<hr />
<h3><strong>Layer 2: Traffic — Sending People Somewhere You Own</strong></h3>
<figure id="attachment_3617" aria-describedby="caption-attachment-3617" style="width: 1098px" class="wp-caption alignnone"><img loading="lazy" decoding="async" class="wp-image-3617 " src="https://www.tremgroup.com/wp-content/uploads/2025/11/qspm6ws9wy2id8cunthn-300x300.avif" alt="real estate agent reviewing analytics on a sleek laptop showing a modern IDX website dashboard
" width="1098" height="1098" srcset="https://www.tremgroup.com/wp-content/uploads/2025/11/qspm6ws9wy2id8cunthn-300x300.avif 300w, https://www.tremgroup.com/wp-content/uploads/2025/11/qspm6ws9wy2id8cunthn-150x150.avif 150w, https://www.tremgroup.com/wp-content/uploads/2025/11/qspm6ws9wy2id8cunthn-768x768.avif 768w, https://www.tremgroup.com/wp-content/uploads/2025/11/qspm6ws9wy2id8cunthn.avif 1024w" sizes="auto, (max-width: 1098px) 100vw, 1098px" /><figcaption id="caption-attachment-3617" class="wp-caption-text">real estate agent reviewing analytics on a sleek laptop showing a modern IDX website dashboard</figcaption></figure>
<p>Once someone clicks, where do they go? <strong>Never rely solely on social platforms.</strong> Your <strong>website</strong> is your digital headquarters — it’s where you build authority, collect data, and control the experience.</p>
<blockquote>“Your website is your digital storefront — you should own it, not rent it.”</blockquote>
<p>Whether you’re using <a href="https://www.idxboost.com/"><strong>IDXBoost</strong></a> (by TREM Group), <strong>Luxury Presence</strong>, or another provider, ensure your website includes:</p>
<ul>
<li>Dynamic property listings (IDX)</li>
<li>Forced registration or popup for leads</li>
<li>CRM and analytics integrations (Follow Up Boss, HubSpot, etc.)</li>
</ul>
<hr />
<h3><strong>Layer 3: Conversions — Turning Clicks into Leads</strong></h3>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-3622 " src="https://www.tremgroup.com/wp-content/uploads/2025/11/nkp0pzo9ggrqtgcpk1cl-300x300.avif" alt="Modern mobile phone close-up showing a real estate lead form on a luxury home website" width="830" height="830" srcset="https://www.tremgroup.com/wp-content/uploads/2025/11/nkp0pzo9ggrqtgcpk1cl-300x300.avif 300w, https://www.tremgroup.com/wp-content/uploads/2025/11/nkp0pzo9ggrqtgcpk1cl-150x150.avif 150w, https://www.tremgroup.com/wp-content/uploads/2025/11/nkp0pzo9ggrqtgcpk1cl-768x768.avif 768w, https://www.tremgroup.com/wp-content/uploads/2025/11/nkp0pzo9ggrqtgcpk1cl.avif 1024w" sizes="auto, (max-width: 830px) 100vw, 830px" /></p>
<p>Now comes the magic moment: the visitor becomes a <strong>lead</strong>. Your website must capture <strong>name, email, and phone number</strong> with clarity and purpose. Avoid distractions, minimize form fields, and optimize for mobile. But remember — a lead is just the <strong>first step</strong>, not the goal. Many agents stop here. That’s where most lose the game.</p>
<hr />
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f9e0.png" alt="🧠" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong>Layers 4–6: The Offline Sales Process</strong></h2>
<p>This is where digital meets human. Converting a lead into a sale depends on your <strong>follow-up systems</strong>, <strong>qualification process</strong>, and <strong>personal connection</strong>.</p>
<hr />
<h3><strong>Layer 4: Conversations — Turn Leads Into People</strong></h3>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-3623 " src="https://www.tremgroup.com/wp-content/uploads/2025/11/lq3kgiignq8p5hwyeayy-300x200.avif" alt="professional real estate agent smiling while on a phone call, with a CRM dashboard open on a computer monitor showing active leads and notes" width="868" height="578" srcset="https://www.tremgroup.com/wp-content/uploads/2025/11/lq3kgiignq8p5hwyeayy-300x200.avif 300w, https://www.tremgroup.com/wp-content/uploads/2025/11/lq3kgiignq8p5hwyeayy-768x512.avif 768w, https://www.tremgroup.com/wp-content/uploads/2025/11/lq3kgiignq8p5hwyeayy.avif 1024w" sizes="auto, (max-width: 868px) 100vw, 868px" /></p>
<p>Once a lead enters your CRM, your only goal is to talk to them. Even if half your calls are wrong numbers, the mission is to find the right ones. Scripts should focus on connection, not pressure:</p>
<blockquote>“Hey, I saw you were looking at homes in Coral Gables — are you still exploring the area?”</blockquote>
<p>This first touchpoint turns a data entry into a relationship.</p>
<hr />
<h3><strong>Layer 5: Qualification — Focus on High-Intent Buyers</strong></h3>
<p>Qualify every lead with three key questions:</p>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-3608" src="https://www.tremgroup.com/wp-content/uploads/2025/11/lca69cfbhwdvwpwthch7-300x300.avif" alt="business professional highlighting qualified buyers on a tablet screen" width="783" height="783" srcset="https://www.tremgroup.com/wp-content/uploads/2025/11/lca69cfbhwdvwpwthch7-300x300.avif 300w, https://www.tremgroup.com/wp-content/uploads/2025/11/lca69cfbhwdvwpwthch7-150x150.avif 150w, https://www.tremgroup.com/wp-content/uploads/2025/11/lca69cfbhwdvwpwthch7-768x768.avif 768w, https://www.tremgroup.com/wp-content/uploads/2025/11/lca69cfbhwdvwpwthch7.avif 1024w" sizes="auto, (max-width: 783px) 100vw, 783px" /></p>
<ol>
<li><strong>Can they afford it?</strong></li>
<li><strong>Are they buying in your area?</strong></li>
<li><strong>Are they buying soon (within 3–6 months)?</strong></li>
</ol>
<p>If they don’t meet all three, they’re not your ideal client — yet. When agents focus only on “any lead,” they waste time. When they focus on <strong>the right leads</strong>, ROI doubles.</p>

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<hr />
<h3><strong>Layer 6: Meetings &amp; Transactions — Turning Trust Into Closings</strong></h3>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-3625 " src="https://www.tremgroup.com/wp-content/uploads/2025/11/ynwu24vxub7fceltglvq-300x200.avif" alt="wo real estate professionals shaking hands in a luxury condo with a view of Miami’s skyline
" width="1026" height="683" srcset="https://www.tremgroup.com/wp-content/uploads/2025/11/ynwu24vxub7fceltglvq-300x200.avif 300w, https://www.tremgroup.com/wp-content/uploads/2025/11/ynwu24vxub7fceltglvq-768x512.avif 768w, https://www.tremgroup.com/wp-content/uploads/2025/11/ynwu24vxub7fceltglvq.avif 1024w" sizes="auto, (max-width: 1026px) 100vw, 1026px" /></p>
<p>Now it’s showtime. Meeting in person is the most powerful step in sales. You’re verifying intent, trust, and capability. Once the relationship is established, the deal is just logistics.</p>
<blockquote>“Every lead is a person — your job is to find the ones truly ready to buy or sell.”</blockquote>
<hr />
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f9e9.png" alt="🧩" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong>The Real Estate Marketing Formula</strong></h2>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-2474" src="https://www.tremgroup.com/wp-content/uploads/2025/10/Stylized-infographic-showing-a-digital-funnel-200-impressions-→-20-clicks-→-1-lead-1024x1024.jpg" alt="Stylized infographic showing a digital funnel: 200 impressions → 20 clicks → 1 lead." width="1024" height="1024" srcset="https://www.tremgroup.com/wp-content/uploads/2025/10/Stylized-infographic-showing-a-digital-funnel-200-impressions-→-20-clicks-→-1-lead-1024x1024.jpg 1024w, https://www.tremgroup.com/wp-content/uploads/2025/10/Stylized-infographic-showing-a-digital-funnel-200-impressions-→-20-clicks-→-1-lead-300x300.jpg 300w, https://www.tremgroup.com/wp-content/uploads/2025/10/Stylized-infographic-showing-a-digital-funnel-200-impressions-→-20-clicks-→-1-lead-150x150.jpg 150w, https://www.tremgroup.com/wp-content/uploads/2025/10/Stylized-infographic-showing-a-digital-funnel-200-impressions-→-20-clicks-→-1-lead-768x768.jpg 768w, https://www.tremgroup.com/wp-content/uploads/2025/10/Stylized-infographic-showing-a-digital-funnel-200-impressions-→-20-clicks-→-1-lead-1536x1536.jpg 1536w, https://www.tremgroup.com/wp-content/uploads/2025/10/Stylized-infographic-showing-a-digital-funnel-200-impressions-→-20-clicks-→-1-lead-1200x1200.jpg 1200w, https://www.tremgroup.com/wp-content/uploads/2025/10/Stylized-infographic-showing-a-digital-funnel-200-impressions-→-20-clicks-→-1-lead.jpg 2048w" sizes="auto, (max-width: 1024px) 100vw, 1024px" /></p>
<p>Most agents obsess over metrics like cost per lead (CPL) — but those numbers mean nothing without context. Here’s how we break it down at TREM Group:</p>
<ul>
<li>200 <strong>impressions</strong> → 20 <strong>clicks</strong> → 1 <strong>lead</strong></li>
<li>10% click-through rate</li>
<li>5% website conversion rate</li>
<li>$20–$30 CPL for resales</li>
<li>$50–$75 CPL for pre-construction</li>
</ul>
<p>That’s <strong>over double Zillow’s 2%</strong> industry benchmark.</p>
<hr />
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4b0.png" alt="💰" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong>Real Results: $40 Million in Online Pre-Construction Sales</strong></h2>
<p><img loading="lazy" decoding="async" class="alignnone wp-image-3626 " src="https://www.tremgroup.com/wp-content/uploads/2025/11/gzbttxfnjulnwsg31jj4-300x200.avif" alt="40 million in sales - real estate marketing system for agents" width="997" height="664" srcset="https://www.tremgroup.com/wp-content/uploads/2025/11/gzbttxfnjulnwsg31jj4-300x200.avif 300w, https://www.tremgroup.com/wp-content/uploads/2025/11/gzbttxfnjulnwsg31jj4-768x512.avif 768w, https://www.tremgroup.com/wp-content/uploads/2025/11/gzbttxfnjulnwsg31jj4.avif 1024w" sizes="auto, (max-width: 997px) 100vw, 997px" /></p>
<p>One of our clients at <strong>Mandarin Oriental Residences in Brickell Key</strong> closed over <strong>$40 million</strong> in luxury pre-construction sales — <strong>five out of seven buyers</strong> came from online leads. They were complete strangers who saw an ad, visited his TREM-built site, and became clients. That’s The Rabbit Hole in action.</p>
<hr />
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/2699.png" alt="⚙" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong>What You’ll Need to Build Your System</strong></h2>
<div class="table">
<table>
<thead>
<tr>
<th>Component</th>
<th>Tool</th>
<th>Purpose</th>
</tr>
</thead>
<tbody>
<tr>
<td>Website</td>
<td>IDXBoost, WordPress</td>
<td>Convert visitors into leads</td>
</tr>
<tr>
<td>CRM</td>
<td>Follow Up Boss, HubSpot</td>
<td>Manage conversations</td>
</tr>
<tr>
<td>Ad Platform</td>
<td>Google Search, Meta, YouTube</td>
<td>Drive traffic</td>
</tr>
<tr>
<td>Tracking</td>
<td>Google Tag Manager, GA4</td>
<td>Measure ROI</td>
</tr>
<tr>
<td>Automation</td>
<td>Zapier, ManyChat</td>
<td>Follow-up and nurture</td>
</tr>
</tbody>
</table>
</div>
<hr />
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f9f1.png" alt="🧱" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong>Why Most Marketing Fails</strong></h2>
<p>Most agents focus on vanity metrics: clicks, followers, and “brand awareness.” But without measurable ROI, it’s just noise. You don’t need more leads. You need a <strong>marketing system</strong> that predicts, measures, and scales.</p>
<hr />
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f9ed.png" alt="🧭" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong>The Rabbit Hole Isn’t the Future of Marketing — It’s the Present</strong></h2>
<p><img loading="lazy" decoding="async" class="alignnone size-large wp-image-2767" src="https://www.tremgroup.com/wp-content/uploads/2025/11/ChatGPT-Image-Nov-4-2025-04_22_44-PM-683x1024.png" alt="Futuristic vertical diagram of a real estate marketing system called The Rabbit Hole, showing six layers from impressions and website traffic down to conversations, relationships, and final transactions. Designed with black " width="683" height="1024" srcset="https://www.tremgroup.com/wp-content/uploads/2025/11/ChatGPT-Image-Nov-4-2025-04_22_44-PM-683x1024.png 683w, https://www.tremgroup.com/wp-content/uploads/2025/11/ChatGPT-Image-Nov-4-2025-04_22_44-PM-200x300.png 200w, https://www.tremgroup.com/wp-content/uploads/2025/11/ChatGPT-Image-Nov-4-2025-04_22_44-PM-768x1152.png 768w, https://www.tremgroup.com/wp-content/uploads/2025/11/ChatGPT-Image-Nov-4-2025-04_22_44-PM.png 1024w" sizes="auto, (max-width: 683px) 100vw, 683px" /> In 2025 and beyond, successful agents won’t “do ads.” They’ll <strong>operate systems</strong> — measurable, repeatable systems that bridge digital and human connection. That’s what The Rabbit Hole represents. A roadmap from <strong>impression → traffic → conversion → conversation → qualification → sale</strong>.</p>
<hr />
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f3c1.png" alt="🏁" class="wp-smiley" style="height: 1em; max-height: 1em;" /> <strong>Conclusion: Build a System, Not a Strategy</strong></h2>
<p>If you’re ready to stop guessing and start growing, it’s time to build your own real estate marketing system. Whether you want to do it yourself or have our team at TREM Group set it up for you, the result is the same — <strong>predictable, profitable growth</strong>.</p>
<hr />
<h2><img src="https://s.w.org/images/core/emoji/17.0.2/72x72/1f4c8.png" alt="📈" class="wp-smiley" style="height: 1em; max-height: 1em;" /> Related Articles</h2>
<ul>
<li><a href="https://www.tremgroup.com/how-to-choose-the-right-real-estate-marketing-agency-in-2025/">How to Choose the Right Real Estate Marketing Agency in 2025</a></li>
<li><a href="https://www.tremgroup.com/the-5-pillars-of-real-estate-marketing-that-are-doubling-roi-in-2025/">The 5 Pillars of Real Estate Marketing That Are Doubling ROI in 2025</a></li>
</ul>

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<h5 class="ms-title">Ready to Boost Your Sales?</h5>
<p>We Know exactly what it takes to drive real results. Let’s craft a strategy that helps you close more deals and accelerate your growth. It’s time to make things happen.</p>
<button class="ms-btn js-show-modal_wizard">Schedule your call now</button></div>
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<p>The post <a href="https://www.tremgroup.com/real-estate-marketing-system-how-to-turn-a-stranger-on-the-internet-into-a-closed-deal/">Real Estate Marketing System: How to Turn a Stranger on the Internet Into a Closed Deal</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
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		<title>Jose Osorio: How to Grow Your Real Estate Business with Digital Marketing</title>
		<link>https://www.tremgroup.com/jose-osorio-how-to-grow-your-real-estate-business-with-digital-marketing/</link>
					<comments>https://www.tremgroup.com/jose-osorio-how-to-grow-your-real-estate-business-with-digital-marketing/#respond</comments>
		
		<dc:creator><![CDATA[Stephen Matsumoto]]></dc:creator>
		<pubDate>Tue, 07 Oct 2025 17:12:15 +0000</pubDate>
				<category><![CDATA[The Real Estate Pipeline]]></category>
		<guid isPermaLink="false">https://www.tremgroup.com/jose-osorio-how-to-grow-your-real-estate-business-with-digital-marketing/</guid>

					<description><![CDATA[<p>In this episode, we sit down with Jose Osorio (Osorio Suarez Team) to break down how he has been building his team and brand digitally and creating a pipeline that fuels his business growth.</p>
<p>The post <a href="https://www.tremgroup.com/jose-osorio-how-to-grow-your-real-estate-business-with-digital-marketing/">Jose Osorio: How to Grow Your Real Estate Business with Digital Marketing</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
]]></description>
										<content:encoded><![CDATA[<h3 class="wp-block-heading"><strong>Listen to us on Spotify:</strong></h3>
<p><iframe loading="lazy" style="border-radius: 12px;" src="https://open.spotify.com/embed/episode/266f3dxwhscSeFCQHuBwV8?utm_source=generator" width="100%" height="152" frameborder="0" allowfullscreen="allowfullscreen" data-testid="embed-iframe"></iframe></p>
<p>Real estate isn’t just about transactions; it’s about <a href="https://stgtrem.tremgroup.com/lead-generation-real-estate/">marketing strategies,</a> systems, and relationships. For most people, buying or selling a home is the largest financial decision they’ll make.</p>
<p>In this episode, we sit down with Jose Osorio (<a href="https://osoriosuarezrealestate.com/?=eltremgroup">Osorio Suarez Team</a>) to break down how he has been building his team and brand digitally and creating a pipeline that fuels his business growth. Alongside Carlos, he shares Miami market insights, team-building lessons, and the exact systems top agents need to scale. Osorio, who transitioned from a marketing consultant to a full-time real estate agent, emphasizes the importance of strategy, systems, and relationships in the business.</p>
<p>Key takeaways from the discussion include:</p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Miami Market Insights:</b> Osorio highlights Miami as a prime location for real estate, attracting international and domestic relocations from major cities like New York, Chicago, and San Francisco. He notes the abundance of <a href="https://stgtrem.tremgroup.com/new-developments-marketing/">new developments in South Florida</a> (over 135) catering to diverse needs, from luxury condos to single-family homes and short-term rentals. Brickell is particularly emphasized as a growing financial center with significant investment opportunities.</li>
<li style="font-weight: 400;" aria-level="1"><b>Team Building and Digital Presence:</b> Osorio discusses his journey in building the Osorio Suarez Team and establishing a strong digital brand. He stresses that real estate is a game of lead generation and marketing, advocating for<a href="https://stgtrem.tremgroup.com/lead-generation-real-estate/"> digital marketing and lead generation tools</a> as the future of the industry. He credits platforms like<a href="https://stgtrem.tremgroup.com/idx-real-estate-websites/"> IDX websites</a> and CRM tools for streamlining his business operations, enabling efficient client communication, and providing valuable data for tracking client interests.</li>
<li style="font-weight: 400;" aria-level="1"><b>Client-Centric Approach:</b> The Osorio Suarez Team focuses on providing a &#8220;concierge service&#8221; to clients, understanding their unique lifestyles and needs beyond just buying or selling a home. This includes assisting with school placements, car rentals, and navigating the relocation process. Osorio shares a personal anecdote about a challenging transaction in Brickell, highlighting the strict requirements and the need for clients to prepare well in advance when moving to luxurious areas.</li>
<li style="font-weight: 400;" aria-level="1"><b>Valuable Advice for Realtors:</b> Osorio’s most valuable piece of advice is the consistent pursuit of lead generation and prospecting. He believes that daily contact with potential clients, building trust, and fostering relationships are crucial for long-term success and creating generational wealth in real estate. Learn more about how top-performing agents optimize their systems and client relationships through<a href="https://stgtrem.tremgroup.com/real-estate-website-design/"> real estate website design and marketing programs</a>.</li>
</ul>
<p>For more insights like this, explore our<a href="https://stgtrem.tremgroup.com/tremendous-insights/"> TREMendous Insights blog</a> or connect with us on LinkedIn, Instagram, and YouTube for the latest real estate marketing trends.</p>
<p><b>Video full transcription</b><b></b></p>
<p>&nbsp;</p>
<p><b>Carlos:</b> Well, welcome for those of you who are watching. Welcome to the pipeline uh podcast dedicated to real estate professionals who wanted to grow their business, learn more about the market technology, uh the right technology, the right strategies to grow their business. and where we love to highlight our partners and professionals that are hands-on, you know, creating their business and dominating the market. And it pleases me today to talk to one of my friends and partners, Jose Osorio, leader and creator of the Osorio Suarez team in Miami. And Jose, welcome.</p>
<p><b>Jose:</b> Thank you for joining us today. Thank you so much, Carlos. It&#8217;s a pleasure. Thank you for having me. I&#8217;m super excited to be able to speak with you today.</p>
<p><b>Carlos:</b> I&#8217;m looking forward to having a deep conversation and for those who are watching to learn more about you because I think your story, your background and your future is very exciting.</p>
<p><b>Jose:</b> Thank you.</p>
<p><b>Carlos:</b> So, I would love for you to introduce yourself, tell our viewers, you know, who you are, why you do, and what brought you into real estate.</p>
<p><b>Jose:</b> Yeah, of course. So, I&#8217;ll introduce a little bit more about myself, but thank you again for the introduction. And I know it&#8217;s um think real estate is a matter of timing the cycles and I think that&#8217;s what I love about it the most. There&#8217;s just so many things that you can learn. But again my name is Jose Osorio. I&#8217;m the leader of the Osorio Suarez group here in South Florida. And really what we focus on is a lot of relocations, people coming in internationally, a lot of people coming in from New York, Chicago, and San Francisco. Um and what I love the most about real estate is just the versatility of it. We&#8217;re working with different people, people that are coming from different backgrounds with different needs and that&#8217;s where we really focus on and kind of giving them that concierge service with everything that they need. Like we spoke about before, if their kid needs a college to go to or their daughter needs the the ballet school to go to or the car rental service, apart from actually buying or renting a home, that&#8217;s where we really focus on and that&#8217;s where we want to make the differentiation factor versus many other people that are in the business. But um you know, business has been going great. I&#8217;m super happy to be working with you guys. And really all started a couple years ago. I first started being a marketing consultant for other real estate brokers. Um I helped them out with everything on LinkedIn, Facebook ads, and Instagram as well. Did their content, planned everything. And that was at a time where I was in school. I went to FIU and I graduated here some time ago. And I was just finding ways to make extra money. And when I first started going into the business, I just saw it as a way to, you know, expand my network, you know, connect with realtors, refer some people. And at the beginning, I didn&#8217;t think much of it. But when I started doing their campaigns and I started seeing the potential that Miami has, the development, the transformation it had, I realized I was like, &#8220;Hey, this is a country I&#8217;ve been, you know, for 16 years since I originally moved from Colombia. and I&#8217;ve watched it grow in front of my eyes. Why don&#8217;t I get myself into it? So, that was about a year and a half ago. Um, I was still finishing school. I also had an internship and I worked for a company called UKG where I specialize in HR and tech technology selling software and I was super one dimensional like I told you before. I would just say I wouldn&#8217;t do much of the work that I&#8217;m doing now and kind of took the leap of faith. I got my license in August of last year and really my world completely changed and I think it&#8217;s the best decision that I&#8217;ve done not only to get my license start working going all in being full-time in real estate but working with such a great team like yours that number one gets you so much exposure gets you awareness gets you in front of a lot of eyes but it helps you build build a brand and I think attention is the number one asset um in any business out here in the US and any parts of the world. Gary Vee always talked about that. That&#8217;s one of my idols really. Um, when you have attention, when you have eyeballs on you, more people are going to trust you. It&#8217;s easier to have these conversations. And when I get a client calling me for, you know, a $5,000, $6, you know, rental and brick for their two buddies working in e-commerce, I tell them, &#8220;Hey, listen. We&#8217;ve spoken. You saw my post. You&#8217;ve seen the videos. You&#8217;ve seen the building reviews. You&#8217;ve seen the website. What are you looking for? Let&#8217;s get it together.&#8221; And it&#8217;s such an easy sale. If I didn&#8217;t have all these metrics, if I didn&#8217;t have all this content together, it&#8217;s harder. But I think that&#8217;s, you know, why we&#8217;re working with you guys and it&#8217;s made our life easier.</p>
<p><b>Carlos:</b> We&#8217;ll dive deeper into, you know, all the different parts that we have assembled together for the Osorio Suarez team. And I think that for those who are thinking about joining real estate, right, people that are considering maybe changing careers or not, you know, not looking at real estate as a possible viable option to, you know, change their lives and create a business. I don&#8217;t think everybody knows you know the details on how you know uh how much time can you freed up or how much financial freedom can provide to you know a young agent like yourself or to a large team. Um, you know, let&#8217;s talk a little bit about how real estate, you know, is a scramble in a sense because, you know, once you can represent the buyer, you can represent the seller, there&#8217;s a standard commission between 2 to 3% on the resale market. Um, you know, the standard commissions on the rentals.</p>
<p><b>Jose:</b> Correct</p>
<p><b>Carlos:</b> But you also have the possibility to get higher commissions when you sell pre-construction and new development properties that I think people don&#8217;t, you know, yet know unless you&#8217;ve been in the market. How can that, you know, turn your job into a business, right? So, can we dive in and deeper into that because, you know, I think it will be valuable to hear from you. You&#8217;ve been, you know, building your business in real estate for the past year. So, how have you considered those into your business?</p>
<p><b>Jose:</b> Yeah, of course. I think real estate is super versatile. Like I mentioned before, there&#8217;s many avenues and there&#8217;s many ways to be successful. Not only on the new development side, on the resale side. Some people like selling condos, some people like rentals, some people um just like single family, right? Everyone&#8217;s super different. But then there&#8217;s a buying side, there&#8217;s a selling side. You can even represent both sides. But I think Miami is in a great position because as of probably a couple weeks ago that last time I checked, there&#8217;s more than 135 new developments in all of South Florida, stretching from West Palm Beach down into the coast of Coconut Grove. Um, and all of the projects are different. Some of them are residential, some of them are for short-term rentals. So, there&#8217;s many different aspects and there&#8217;s many different products for many different people. I mean, most of them start in the $400,000 range, but then you have the Mandarin Oriental  where the studios, the onebedrooms, the starting prices are $45 million. And then, you know, you have the Surfside um new developments that are coming up. Then you have in West Palm Beach that Steve Ross is doing an amazing job in and those are in the 10 $15 million range. So, there&#8217;s many different products for different people. And I think not only for realtors and then for the buyers or on our side, there&#8217;s just so many different options to pick from that sometimes it becomes a problem because there&#8217;s so many great things to choose from. But Miami, we&#8217;re in the right place. We&#8217;re in the hottest market in all of the country despite some of the economic struggles we&#8217;ve seen in the country this past year and a half or so. But, um, new development is definitely the wave to go. is where I want to continue focusing on and where not only can you make the most money on, but it&#8217;s the most impact because you get a brand new product in a great field in Miami.</p>
<p><b>Carlos:</b> That&#8217;s amazing. Now that we&#8217;re talking about Miami and you just uh highlight this, I think the landscape at least a state side have switched in the past three, four, five years, right? We&#8217;ve seen, you know, um with everything going on in New York, a lot of migration from upper, you know, east states, we see, you know, with all of the changes in Los Angeles and um California, a lot of people coming into Miami. And for us that live here, you know, I love Miami. I know that, you know, huge potentials for growth, but we enjoy different lifestyles, top of the, you know, top-of-the-line restaurants and um, you know, different types of lifestyles when it comes to real estate. How do you see, you know, the potential for growth in Miami? Where do you see the biggest opportunities for, you know, buyers that are moving in? And in your personal experience, you know, can you share with them what where you are seeing most of that um relocation from?</p>
<p><b>Jose:</b> Yeah, it depends. It really is because like I mentioned before, since there&#8217;s many different types of inventory and products for many different types of people, it really depends on what fits your lifestyle. I think when I&#8217;m having the initial conversations with our buyers, it&#8217;s mostly asking them, hey, what is your lifestyle like? Um, do you see yourself in front of the beach? Do you like city views? Do you have kids? Do you need them close to, you know, the top rated schools? Are they going to college now? Or are you just by yourself with your husband? You know, talk to me a little bit more about that. That&#8217;s the conversations that we have with our clients because in the beginning, it&#8217;s understanding what&#8217;s going to better fit them because you can live in West Palm Beach where it&#8217;s a super walkable area. You know, you got Mora Lago for example, or you like Brickell that&#8217;s on that younger side. You have the nicest restaurants, you got Moxy&#8217;s, you got Casatua, you got Cipriani. So, it&#8217;s really about the customer. Um, but it&#8217;s all about them. That&#8217;s usually how I take it. And based on those answers that I get, I kind of connect them to the new projects or if they&#8217;re looking for resales, something that&#8217;s ready in the next month or so, that&#8217;s where we go about it.</p>
<p><b>Carlos:</b> That&#8217;s amazing. That&#8217;s amazing content. Now, let&#8217;s talk about how you set up your team and your business once you decided to go into real estate, right? How hard was it to, you know, create an online presence? Uh how hard was it to build the right tools? What were the things that were available to you and that you focus on in order to make these, you know, work for you and for your team?</p>
<p><b>Jose:</b> Yeah, it&#8217;s a good question. Especially for agents that are starting brand new from scratch like I did. I probably didn&#8217;t touch a sale or rental in the first couple months cuz I had no clue what I was doing. The first step is picking the right brokerage. Finding out who you are going to work under? Maybe picking a team, who are those top sellers, who are the top listing um people in your area. I think that&#8217;s the most important part. But second is understanding that um real estate&#8217;s a game of two things. Lead generation and marketing. Then how you convert those leads. So then when this was September of last year, I had a lot of passion for real estate. I wanted to meet people. I wanted to go to the show rooms. But then how would people trust me? how would I get a hold of these people and how would I convert them? So that&#8217;s when you know I started researching my options and understanding how are the most successful teams which is the goal that we have what programs are they using how are they going about the business and what is their resources their approach because some people do a lot of networking some people do a lot of mailers some people do door knocking but I&#8217;m a huge believer like I mentioned before that digital marketing and everything that&#8217;s going on the internet is the wave of the future like AI was 2 years ago and the internet was in the &#8216;9s is the same thing with social media. So, um, my recommendation is when you&#8217;re first starting out is finding a good team, finding a good marketing partner like it is with you guys with TREM, but understanding that once you do find those resources is up to you go to go out there, make the content, make the calls and execute because that&#8217;s what a lot of people lack.</p>
<p><b>Carlos:</b> Definitely when you know and I we have this conversation we&#8217;re director of marketing all the time and there is a a variable that is very important where she&#8217;s considering your time and your money and where are you going to allocate them because you know there is within the resources that are available in the real estate space you know if you have a lot of time and you want to do yourself you know you want to grow your business yourself you might you know find yourself trying to build all of it at your you know at your own pace and it may drain a lot of your time if you don&#8217;t find the right tools or the right team or the right brokerage. Correct. To help you succeed, right? Uh the other resources that we&#8217;ve seen people um having at the disposal are larger companies or marketing companies that are not having a tailor, you know, approach to their brand, are not customizing, you know, based on again the partner and the client. Where do you want to be successful? What market do you want to generate? What type of property do you want to represent either on the buyer or the selling side? Which platforms might be better for you, right? To either generate leads or generate trust, which is again important when you&#8217;re talking about these things. And you know, at TREMGroup, we have a formula which you&#8217;ve you&#8217;ve you&#8217;ve been through. So you you know on on how we you know conduct a research on on where do you want to be and what are you know what&#8217;s the right traffic that we want to attract for your business how we&#8217;re going to build that infrastructure for your business so it resonates not just with you but with the end consumer and the client that is actually searching in those markets and these platforms and how do we interconnect that with your CRM your you know the proper IDX on your website and the right tools so we and freed up mo most of you know your time and also you know earn more money and more time in the process. So when you started working, how hard was it for you to, you know, go through that research, build that website? How long did it take to be up and running and start attracting new business?</p>
<p><b>Jose:</b> Mhm. With TREM working. I mean, I remember we had a trip planned for before the graduation that I had. Um we went to Colombia and as soon as we hit January 15th or 20th of this year, we had leads up and coming. You know, it was I was telling my mom we&#8217;re in the middle of Cartagena and I was like, &#8220;Hey, we&#8217;re already starting to get leads. We got to get back to the US to start working because we started working with you guys back in December of um last year of 2024.&#8221; So, I would say it took us about a month, month and a half to get up and running to understand the keywords, the research as well designing our website with the templates that were provided. Um kind of figure out the marketing budget that we had. Um, so about a month and a half, but then as soon as those leads started to come in, we had business and we had a lot of work because um, especially when you&#8217;re starting and you&#8217;re kind of getting used to this new model, you have to kind of structure your day in a way where one you start prospecting, but then you have to follow up, but then you have to do your appointments in the afternoon and execute on your buyers or listing presentations. So, I think it teaches you, especially with the TREM model, um, a lot of discipline and just focusing on executing the task day to day cuz not only do you have the CRM attached to it, you have the website, you have the marketing material, but you put that all together and you have a a system that&#8217;s going to generate business. And it&#8217;s just a matter of getting that return on investment and making the right move because I mean there&#8217;s a lot of ways we&#8217;re getting hit every single day with advertising from different agents especially in the traditional routes like mailers and on postcards etc. But if you look at it we&#8217;re four or five hours on our phones every day. And I think that&#8217;s where people are going to be more successful in and the more you post, the more content you do, the more marketing, the more um awareness you build eventually like Brian Certain and like Frederick Uckland and Steve Gold, like these people that were million-doll list in New York that are like kind of the most famous realtor, it&#8217;s going to be the same concept, but with trend marking. That&#8217;s the way we see it and that&#8217;s how we believe we&#8217;re going to be successful.</p>
<p><b>Carlos:</b> I mean, we&#8217;ve seen through the latest numbers that over 98 96% of real estate transactions start by browsing on a mobile or desktop device. We know that yes, adapting to detail is no longer the past. It&#8217;s the present and the future. So, if you&#8217;re definitely not having the right strategy, you know, to build your business and to attract the right client on the platforms that they&#8217;re searching on, you&#8217;re leaving a lot of opportunity in the table, right? not not taking advantage of correct what what you should at the moment but you know that&#8217;s that&#8217;s a very interesting topic and you know you were mentioning earlier how easy it is for you that you&#8217;ve compare you know different CRM and you compare different tools how easy it is for you to you know manage your business now where with the right tools in place</p>
<p><b>Jose:</b> uh I mean I wake up every single day I already have my task on the followup boss which is the CRM that we view. Um, I have my emails for the day. I kind of have my calendars. I mean, everything&#8217;s synced and I&#8217;m super organ or organized and I like to have everything, you know, written and structured and kind of visually. And I think with Followup Boss cuz it&#8217;s tied against IDX Boost and then our website as well, it&#8217;s just super easy to understand. And I mean I wake up typically in a day I prospect for a couple hours and then based on everything that I did in the morning already shows up because everything&#8217;s tied in together. So I think that&#8217;s super useful. And then I have a corporate background. I did software sales. I use more complicated CRM like Salesforce and HubSpot that they&#8217;re super huge in. I think the one that you guys use to follow a boss is perfect because visually it&#8217;s super super easy and I would tell you a baby and you know someone on the older end can use it. That&#8217;s how I think it&#8217;s simple.</p>
<p><b>Carlos:</b> So I appreciate that. Now we were also talking about how easy it is for you to communicate with your clients using your website. Right now you don&#8217;t rely just on the MLS or different tools to communicate with them. Can you elaborate a little bit more on, you know, how the proper website tool, the proper platform like idxboost.com has helped or helps your business dayto-day on on nurturing your clients?</p>
<p><b>Jose:</b> Yeah, 100%. I think for all real estate agents, we face a struggle that a client sends you an apartment.com listing or a Zillow listing and then you go and check on the website cuz it looks fine on paper and then it&#8217;s pending from 3 weeks ago and you&#8217;re like, &#8220;This is completely wrong.&#8221; um or it&#8217;s a sale by owner or just the listing doesn&#8217;t exist in general. I&#8217;ve seen it. They&#8217;re fake or they&#8217;re from rental communities. They&#8217;re nowhere near Brickell, but they&#8217;re in the middle of Halia, for example. So, there&#8217;s a lot of faults in it. Of course, I think Zillow and Apartments.com do a great job in themselves to give everyone access to everything, but I think that with what we&#8217;re doing here with IDX and implementing kind of the holistic aspect of it, um it&#8217;s super easy because with a touch of a button with a link, I can share everything um from my website, from what they&#8217;ve seen and liked and favorite already directly to their phone, to the laptop, to their website. So, I can even go on my phone, search a couple properties for my clients, and in a span of 5 to 10 minutes, they have three great listings that they just spoke to me about, and then I have access to everything that they&#8217;re seeing. So, another thing I do every single morning is that I wake up, I have my task links, but I also see what they&#8217;re clicking on or if a price was reduced, so I can kind of switch everything back and forth. So, I mean, it&#8217;s a little bit of stalking, I would say, of the client cuz once you&#8217;re registered, that&#8217;s it. I can see everything. But I think it&#8217;s super useful for our end in terms of data and tracking to kind of get a hold of them and kind of put the deal through.</p>
<p><b>Carlos:</b> I think it&#8217;s also useful for them because it gives them a more personalized experience on the site. It allows you, you know, it gives you the ability to make it a more unique experience for them and it&#8217;s very simple with a couple clicks that you can select favorites for them. They can log into the website, review them there, and they don&#8217;t have to leave your website to, you know, look at real estate in your market and what they&#8217;re interested in in the first place. So, I think it does help both. Now, also, a lot of real estate agents that watch this episode, you know, they might be looking from different markets. They might be looking from different areas. Um, what are the markets that you focus on right now? And if they were to maybe send a referral, you know, or connect with you or work with you, what are you focusing on um today, right? What markets are you working in and where do you see the value of the Miami real estate market?</p>
<p><b>Jose:</b> Yeah, I mean, number one is Bickell. I&#8217;m a huge believer in the market. I think it&#8217;s the second financial center after Wall Street in the US. I think everyone that&#8217;s moving from the northeast, from any major city, it&#8217;s the place to go because you get Maya Beach 10 minutes away, you got the airport 10 minutes away, you got Edgewater 5 to 10 minutes away, you have the heat plane 10 minutes away, super central and it&#8217;s walkable, so you&#8217;re used to that aspect in your different city. You have great jobs, great companies moving to Brickell like Citadel, the Santiner Tower is getting built and then tons of new developments like the Cipriani, 1428, the Mandarin, etc. Right? But that&#8217;s the market I like to focus on that I brand myself with and I believe the most cuz it&#8217;s already built valuations there. So, you can buy and you&#8217;re going to have a solid product. But then there&#8217;s also markets like the Miami single family market that I strongly believe in because not only not everyone wants to live in a condo. Not everyone wants to have a view. Maybe they want um something that&#8217;s better for their family, for their kids. They want a backyard. I think that market&#8217;s great because it&#8217;s the most traditional market. Um here in South Florida, everyone knows Miami Beach. Everyone knows it&#8217;s the epicenter of what started in the 40s and the 50s. And you have waterfront living. You can put your boat out there. And that&#8217;s what a lot of successful agents focus on. And I mean, it&#8217;s my dream to sell a 20 $30 million waterfront home and we&#8217;re going to make it happen with you guys. I&#8217;ve also done a lot of Sunny Al&#8217;s Beach um or keywords there as well. It&#8217;s a great Airbnb short-term rental market. Um there&#8217;s many people um from different countries cuz I lived in Sunny Isles from Argentina, from Brazil, from Russia concentrated in that little strip. Super family oriented. The school is amazing as well. And then in Sunny Isles you have the beach. Um it&#8217;s super um located next to Aventura as well, Bal Harbor Shop. So it&#8217;s in a very luxurious area. And then the other one that I would like to expand in the future is for Lauderdale at the end of the day. I mean just in Flagler Village, there&#8217;s more than 20 projects coming up from short-term rental to residential projects. Um and I think that market is super underrated. Um and it&#8217;s not saturated yet. So the value that you&#8217;re going to get there compared to many different sections of the city is going to be very very different. It&#8217;s going to be very good for the investor. But I see a lot of potential in that area. I see laas growing a lot, getting more luxurious restaurants and then the buildings are going to be great. Some of my favorites include viceroy um natiivo short-term rental. They got guaranteed lease back programs and I can talk and on about it but those are the markets that I believe in the most.</p>
<p><b>Carlos:</b> Amazing. Amazing. Let me ask you this. What has been the most valuable piece of advice that you&#8217;ve received since, you know, since you joined the industry that you&#8217;ve stayed stuck to?</p>
<p><b>Jose:</b> Man, that&#8217;s a good question. I have to give it a second. Um, I think the number one thing is that it&#8217;s lead generation, I would say. even even though it it sounds kind of basic, but um it&#8217;s going to come down to how many people are you speaking to a day, how many people are you calling every day, and that little number is going to give you a conversion rate, and that&#8217;s going to be the number of homes that you sold. If you&#8217;re not doing that on a daily basis, then in a couple months, you&#8217;re going to look at your banking account. You&#8217;re going to be like, why didn&#8217;t I sell or rent anything? But lead generation, prospecting, being on the phone with a client is the number one thing because one, you can hear their feedback. What are they looking for? You start um kind of learning about the different aspects of other markets in the country, why they&#8217;re moving here to South Florida, but you start building that relationship with them because there&#8217;s one thing, daily leads coming into the website, but you&#8217;re not doing anything about them. You&#8217;re not executing on them. You&#8217;re not building the trust in the relationship because once that&#8217;s set, those are going to become lifetime partners and lifetime um I would say even family members because they&#8217;re going to refer to you and then eventually who knows what could happen there. It&#8217;s building your book of business and that&#8217;s what&#8217;s going to help you be successful in the next 20-25 years in the business. So lead generation, conversion, getting on the phone, but just being in constant contact with people. If you&#8217;re not doing that, then this is not for a lot of people.</p>
<p><b>Carlos:</b> I like that you said that because any business needs new business walking through the door, right? Attracting the right business so you know they can grow. And I I love everything that you said, but we were talking earlier about, you know, all the value that you bring to your clients because like you just mentioned, you know, focusing on your clients, providing value into their unique needs when they&#8217;re searching is extremely important because again, like you said, it creates loan type relationships, referrals from there on. So, I want you to speak a little bit more about all of the capabilities that the Osorio Suarez team has because I know you know you work alongside an amazing team and you can help them by finding the right place but advising on the right location. You did um counseling and guidance if you need to get into the right schools. So dive a little deeper into you know everything that you guys do as a team and share with us a couple of those experiences.</p>
<p><b>Jose:</b> Mhm. Yeah. And I think um our basis and the value that we really bring to the Osorio Suarez team is that we went through the exact same process a lot of people are just going through. We went through a lot of the same struggles, a lot of the same problems. And since we&#8217;ve been there, done that. I mean, my family and I, we moved here from Colombia um when I was 5 years old in 2009 in the middle of the financial crisis to kind of figure out things. My dad, he worked, you know, very very bottom level jobs. He, you know, sold pizzas. He did everything, delivery. And my mom, you know, worked as a handler as well. She washed, you know, floors and everything. So, it&#8217;s just that they understand the tough situations people are in, even in very luxurious places as well with very different needs and that the system here in the United States is super different than from many other countries like Colombia, Argentina, and Mexico. So, that&#8217;s the number one thing that a lot of the issues that they&#8217;re facing. Maybe it&#8217;s putting their taxes here. Maybe it&#8217;s, you know, transferring their funds from Colombia cuz my father&#8217;s a CPA. He&#8217;s an accountant. Um, or kind of helping your trust being built here, having your kid put in a good college with a scholarship. We went through all that. I went through school here as well. Um, I went to FIU. I won a full ride scholarship. So, I have a background helping the student, the educational part. Same thing with the sports background. I played baseball. I was going to play baseball in New York. So, it&#8217;s just you kind of put together and the goal with the Osorio Suarez team and and the group is to kind of give any person that&#8217;s relocating to South Florida the service that they need that they can count on us for anything from getting a car, from getting your kid to go to school, from getting the the the home of your dreams, from finding a job cuz I did the resume building. I have connections in the corporate world. So, I think it just comes with time. It comes with with the effort, the experience that we&#8217;re putting, but we just want to make the relocation process as simple as possible and make it something that, you know, they can refer other people to us and something that can feel good and family friendly cuz that&#8217;s how we operate and that&#8217;s how we&#8217;re going to continue doing it.</p>
<p><b>Carlos:</b> Well, this is going to be the first one of many because we know we&#8217;re going to continue to work together. We&#8217;re going to have amazing, you know, case studies to share. Um, is there any story that you want to share with one of your transactions that left a mark that you want to maybe share with everybody viewing?</p>
<p><b>Jose:</b> Yeah, of course. Uh, I&#8217;ll share one that closed a couple couple weeks ago that was probably the most stressful one and one that&#8217;s educational. So, when you&#8217;re planning to move to Brickell, just understand that you need to move with enough time. You need to move with enough um security deposits as well. in Brickell, they require four security deposits for a lot of the buildings. Maybe the association takes two to three weeks to accept you. They&#8217;re stricter on your credit. Um they&#8217;re requiring more bank statements. They&#8217;re requiring more background checks. So, it&#8217;s just when you&#8217;re going to come in to live in an environment that&#8217;s becoming more luxurious every single day, you have to have that expectation that you have to prepare months prior. So, I had a uh transaction that closed um like the first couple weeks of June where we started the process two weeks prior. And I told them I was like, &#8220;Hey, listen. We are very close and tight on the deadline. Just know you now might be able to get accepted on time and you might have to stay in a hotel if your lease is up where they were, right?&#8221; So, I told them about it. They said, &#8220;Hey, it&#8217;s fine. We&#8217;ll find something out and everything.&#8221; Um it was a high rental. So when the day comes of the closing, they&#8217;re not accepted yet. And I was freaking out because they had all their stuff coming in. Suitcases, all their clothes, all their belongings, their movers were on the way as well. They weren&#8217;t accepted yet. And at the end of the day, we did everything as fast as we could, but then there&#8217;s a lot of things in the business that you can&#8217;t control yourself as an agent. Um, because there&#8217;s the associations, there&#8217;s the owners, there&#8217;s the paperwork that the other parties have to sign and that wasn&#8217;t done yet on their part. So, I mean, we went on and off. I screamed a couple of times. We all got mad at each other. Um, but it all resolved. They stayed in the hotel a couple nights. I helped out a little bit on that end because at the end of the day, you want to kind of help your clients out and give them the best experience possible. Um, and you want to continue that relationship. But just for all the renters, for all the buyers coming into Brickell especially, do things with time. Prepare on time because they&#8217;re strict. They want good tenants. And I believe that&#8217;s a great thing because you want solid security in your building. But just don&#8217;t try to rush the process in two to three weeks because it&#8217;s very, very hard. And then us as the realtors, we get blamed. So that&#8217;s my experience. It happens, but that&#8217;s the learning experience that comes with being in the business.</p>
<p><b>Carlos:</b> Yeah. I mean, it&#8217;s always nice to hear it, you know, firsthand from somebody that&#8217;s leaving it. And the fact that we can provide this value to, you know, anybody that&#8217;s watching, it just makes it even more impactful, right, at the end of the day. So, I mean, for anybody that&#8217;s watching that might want to get in contact with you, can you share where they can find you? How can they get in contact with you? Yeah, of course. So, my Instagram and all my social handles are Jose Osorio Suarez. Um, and same thing with our websites, it&#8217;s osoriosuarezrealestate.com Um, I always answer. I&#8217;m super fast to reply cuz that&#8217;s the number one thing when you&#8217;re dealing with people and clients, you kind of want that service. So, feel free to shoot me a text, send me a DM, call me because I want to be there for your transaction. I want to grow and I want to see the city grow. At the end of the day, I want Miami to be positioned as the number one city in America. I want to be part of it. And just know that you&#8217;re coming from someone that has been through a lot of experience here in South Florida. Not only just in transactions, but through all the little details from the associations, the schools, the universities, everything that comes in within living in Miami. And I feel like that&#8217;s the service that we can definitely offer. um not only just just being a realtor, but an actual friend that can help you and can guide you through the whole process. And again, I can also give you the list of the top rated restaurants, the museums to go to, the beaches, because Miami is not only just a partying scene. I think it&#8217;s more of a, you know, I like to use that word like a holistic health and wellness field. You know, there&#8217;s so many new things coming up. There&#8217;s paddle, there&#8217;s pickle ball courts, um go wrong along the Miami River, the Bickell River, um the South Point Park um place as well. So, it&#8217;s not just partying. There&#8217;s many different things that you can do and that&#8217;s the Miami that I like to go to and the one that I like to follow.</p>
<p><b>Carlos:</b> Well, thank you so much for that. I mean, at The Real Estate Marketing Group, we, you know, we build with purpose. We have a you know tailor approach to every single one of our partners because your success is our success and you know we&#8217;ve seen so many things of you know we fail so many times fast forward that you know we learn from it and we like to grow and and learn from our mistakes. So collaborating with our partners collaborating with you know driven individuals like yourself is extremely important to us. Supporting each other on this journey is extremely important. So, I want to thank you once more for joining the pipeline today. I really appreciate you for being here today. And again, like I said, I know this is just the first one of many. So, thank you so much for everybody watching. Thank you, Jose, for being here today. And I really hope we can repeat this soon enough.</p>
<p><b>Jose:</b> No, no, my pleasure, Carlos. And thank you so much for having me. I kind of want to leave the the audience with um the last note is that if you&#8217;re considering help for your marketing needs for your website and kind of want to have everything figured out, then this is the best program, the best source, 100% I recommend it because not only if you look up the the top producing teams in Florida, I think half of them are using you guys. So, it&#8217;s working. The best teams are doing it. And why not work with the best? I think that&#8217;s the idea. If you&#8217;re going to do something right, do it in the best way possible. Give it your all. Um, but give yourself a chance as a real estate agent because I think the profession seems kind of like a lucky career or something based on economic cycles or on who you know. I think you can make a business out of this. You can create generational wealth on real estate because what can you do with those commissions? You can go out and buy real estate yourself, become an investor. You can then build buildings, do commercials. That&#8217;s the way I see it. So, I think using TREM is the best way to go. Um, save up, use the resources, but the return on investment that you see is going to be 100% worth it and I recommend it and just go do the research yourself and the answers will be right there for you.</p>
<p><b>Carlos:</b> Thank you, Jose. Thank you for that, I really appreciate it.</p>
<p><b>Jose:</b> Of course. Thank you.</p>
<p>&nbsp;</p>
<p>The post <a href="https://www.tremgroup.com/jose-osorio-how-to-grow-your-real-estate-business-with-digital-marketing/">Jose Osorio: How to Grow Your Real Estate Business with Digital Marketing</a> appeared first on <a href="https://www.tremgroup.com">TREMGroup</a>.</p>
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