News

June 24, 2014

The Importance of Visual Design in Your Real Estate Website

You may be surprised to find out how important a visually-appealing website is for company. According to a number of studies, it takes only 1/10th of a second to form a first impression about a person, and websites are no different. It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they like your site or not, whether they’ll stay or leave. That is why, for the most effective marketing, you should rely on professionals to create your website.

This first impression depends on many factors: structure, colors, spacing, symmetry, amount of text, fonts, and more. In one of the studies, it showed clearly that the look and feel of the website is the main driver of first impressions. Of all the feedback the test participants gave, 94% was about design (complex, busy layout, lack of navigation aids, boring web design especially use of color, pop up adverts, slow introductions to site, small print, too much text, corporate look and feel, poor search facilities). Only 6% of the feedback was about the actual content. Visual appeal and website navigation appeared had by far the biggest influence on people’s first impressions of the site.

At the same time, poor interface design was particularly associated with rapid rejection and mistrust of a website. When participants did not like some aspect of the design, the whole website was often not explored further than the homepage and was not considered suitable.

TREM group is proud to help create websites that satisfy all of the important aspects of a successful real estate website. For great examples of fabulous Miami Real Estate Web Design, check out recent portfolio features TREM group’s official website. We are an innovative real estate marketing company, whose namesake highlights our work – The Real Estate Marketing group. We boast the combined experience of Realtors, designers, web developers and search-engine consultants to create innovative and functional websites.

To learn more, call 305-705-5000.

Enjoyed this article? Share it...

Are we speaking your language? let’s chat