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April 15, 2014

The Importance of Blogs in Real Estate Marketing

Countless studies have shown that blogging provides more site visitors and more leads than a regular website, especially for a real estate professional. If you’re not blogging, start now. Here’s why:

You get more site visitors if you blog:

The sites that blogged got 55% more visitors than those that did not. That’s obviously a major goal, as those visitors should ultimately lead to marketing opportunity and sales.

Inbound links are important, and you get more when you blog:

A whopping 97% more inbound links were found for sites that blogged than for those that did not. Remember that the search engines all attribute “authority” to sites based on the number of links from other sites coming in. With almost double the number of incoming links for sites with blogs, you can’t argue that these sites would fare better in the search engines. Here’s another case for re-channeling resources from SEO and PPC into blogging.

Pages and information get found by searchers:

Obviously, the more information on a site relevant to your business, the more likely a visitor from a search on keywords and phrases related to those pages. And, if this study hasn’t convinced you yet, here’s a major item: 434% more indexed pages are on sites that blog than on those that do not! The reasons are obvious, as it’s far easier to create a new article and post it up on a blog than on a website. And, blogging leads to frequent and relevant posts about your business.

In short, blogging is among the most rewarding endeavors you can experience for increasing your business. At TREM Group, we utilize the latest and most proven technology to ensure optimal results for our clients. We know that the internet has become a vital and potent tool in the real estate industry. For more information on Miami Real Estate Marketing, contact us by calling 305-705-5000.

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