News

September 22, 2014

Realtors Fight for Right to Use Drones

As one of the premier providers of Miami Real Estate Marketing solutions, TREM Group knows full-well how innovative and dynamic Realtors need to be to keep up in this competitive industry. One of the latest trends in maximizing real estate service is using drones, which have become widely available on the commercial market.

These devices allow real estate experts to provide unique and interesting showcases of their properties, giving a more complete picture of a residence’s size, scale, and feature. They also allow for more interesting and attractive video tours, which helps draw leads and help Realtors stand out in more competitive markets like Miami.

Needless to say, the use of drones is one of the next big things in real estate, and has become widely popular. Unfortunately, legal challenges remain: under the current rules of the Federal Aviation Administration (FAA), drones – formally classified as unmanned aerial vehicles – must be given special approval for any commercial use.

That means that technically, Realtors are not allowed to use drones until they get the special approval with the FAA or the rules are changed. For its part, the National Association of Realtors (NAR) has joined a working group involving the FAA that seeks to hammer out regulations for allowing small drones to be used more easily; the timeframe for this proposed solution is set to emerge this November.

Until then, the NAR has advised Realtors to cease using drones, whether on their own or through a third-party vendor. However, many are continuing to do so anyway, pointing out that aerial videos have been a staple in the industry for years, namely through helicopters that are legal to utilize. Many Realtors and drone vendors argue that there is little difference between the two methods, and that drones are only used with permission and when there is no risk of violating privacy.

In the meantime, the NAR will work with the FAA to create an accessible and affordable regulation for commercial drone use. The agency has been asked to come up with a plan for integrating drones for private and commercial use by fall 2015 – though many Realtors will not be waiting that long to go on ahead anyway.

Whether you use drones or not, there are plenty of vital innovations and tools that can help optimize your real estate operations and gain you big leads. TREM Group specializes in providing a comprehensive selection of services designed to meet the needs of the modern Realtor. From sleek Miami Real Estate Web Design, to state-of-the-art tools that will delight customers, we’ve got you covered.

To learn more, contact us for a free consultation at 305-705-5000 or info@tremgroup.com.

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