News

September 26, 2014

America’s First Cinemex to Open at Brickell City Centre

At over $1 billion, Swire Properties’ Brickell City Centre is by far one of South Florida’s biggest and most audacious pre-construction projects. Since breaking ground in the summer of 2012, it has garnered well-deserved attention for its sheer scale and promise: 5.4 million square feet of office, residential, hotel, retail, space, and entertainment space spanning nine prime acres along South Miami Avenue.

Now, The Miami Herald reports on yet another distinctive quality to this ground-breaking project: it will be the launch pad for America’s first Cinemex, a major multiplex theater chain based in Mexico City. Like Brickell City Centre as a whole, it too will offer an outstanding size and luxury:

The 35,677-square-foot dine-in cinema will open in 2016, and is geared to fill the void for movie theaters in the Brickell district, Swire said.

Cinemex has partnered with Mikel Alonso, chef of the top Mexican restaurant Biko, to develop a 622-seat, dine-in theater experience with oversized leather seats in 11 viewing rooms. Cinemex has also tapped celebrated Mexico City mixologist Mica Rousseau to work with Alonso.

The company has hired Mexico City-based Loguer Design, which has its U.S. headquarters in Miami, to design the interior and exterior of the theater.

That Cinemex chose Brickell City Centre, and Miami as a whole, to kick of its first American operation speaks to the city’s growing international profile and dynamism. The chain will join 565,000 sq ft of shopping and entertainment, two residential towers, a condo-hotel, a massive wellness center, and Class-A office spaces in a development that will redefine and reinvigorate Downtown Miami.

All this is par for the course of Miami Real Estate. It seems that not a week goes by without another audacious project emerging, adding much to the city’s growth and global appeal. Local Realtors stand to gain big leads from around the world with the right Miami Real Estate Marketing. From IDX Solutions South Florida, to comprehensive and innovative marketing plans, the sky is the limit with such invaluable services.

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