If your IDX plugin is inaccurate, why should I trust you?
When it comes to real estate marketing, agents and brokers need websites with integrated MLS. Having an IDX plugin is one thing — it’s relatively easy and often cheap to obtain — but a lot of professionals don’t care so much if that MLS information is accurate. In a surprising number of instances, the information is out of date — sometimes to the point that it’s essentially useless.
Let me make this extremely clear: Having inaccurate MLS information is worse than having no integrated MLS at all. Online marketing isn’t just about having gadgets. It’s about having useful content that drives traffic, increases social shares and builds trust and loyalty. Realtors certainly don’t need to be told that old-fashioned referrals are still just as important in the real estate marketing world.
If your real estate website is displaying false information, your credibility will suffer. The answer isn’t finding just any old IDX plugin. On the contrary, TREM Group offers an affordable integrated MLS that is updated three times per day, more than any other in the industry. In addition, our online marketing experts can help you with SEO best practices and other site optimizations that will ensure your real estate website stays fresh and visible.