News

February 21, 2017

South Florida Real Estate Has Growing International Appeal – You Need Digital Real Estate Marketing to Take Advantage!

As one of the nation’s most dynamic and cosmopolitan region, South Florida is a magnet for people from all over the world. In fact, its real estate market is once again booming thanks to the growing influx of international home buyers, businesses, and investors.

But don’t take our word for it: that’s the assessment of industry leaders gathered at the third annual University of Miami Real Estate Impact Conference, which took place this past Thursday at the PerezArt Museum. As the Miami Herald reports:

About 200 people attended the [event] which included a keynote session from Starwood Capital Group CEO Barry Sternlicht and was moderated by UM President Donna E. Shalala.

When Shalala asked him about the Miami market, Sternlicht cited hotel-room rates and occupancies that lead the country as well as big-draw events like this week’s Miami International Boat Show and next week’s South Beach Wine and Food Festival as reasons he’s “extremely bullish” on the city’s long-term prospects.

He also said Florida’s lack of income tax is attractive to companies and high-net-worth individuals.

“Everyone wants to come here,” he said. “Also, you have really low taxes. We’ve noticed. My generation, which is the tail end of baby boomers, we’re coming. We’re changing our addresses and we’re coming to low-tax states.”

Furthermore, the Related Group’s CEO, Jorge Perez, noted how local buyers haven’t been picking up the pace in acquiring Miami properties – which means international buyers, as well as those from elsewhere in the country, are disproportionately driving the market. Needless to say, this has major relevance to South Florida realtors seeking to stay relevant in this competitive and dynamic market.

After all, how else will these non-local buyers learn about South Florida real estate – and your services to assist them – but through the internet? This recent conference only further highlights the increasing importance of online Real Estate Marketing. You don’t just need a web presence, but an attractive, accessible, and functional website that will draw in clients and get you leads.

That’s where TREM Group comes in. Our experienced and creative team offers everything from traditional marketing to search-engine optimization to give you only the most comprehensive approach. TREM Group applies a proven, all-hands approach to each project, working closely with each of our clients to understand their goals and produce the most effective online marketing campaigns. We don’t offer cookie-cutter plans, but fully-personalized ones designed from the ground up to ensure your needs are optimally met.

 

 

 

 

 

 

 

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